CHOCOLATE lovers last night blasted Cadbury’s US owners for secretly bringing
in a new “cheap” tasting Creme Egg.
American food giant Kraft has replaced the hugely popular Dairy Milk shell
with a “standard” cocoa mix.
The Sun has received floods of complaints about the new version. Cadbury,
which sells more than 200million Creme Eggs a year, admitted it has
introduced a new recipe.
A spokesman for the brand, which was taken over by Kraft for £11.5billion in
2010, said: “It’s no longer Dairy Milk. It is similar, but not exactly Daily
Milk. We tested the new one with consumers. It was found to be the best one
for Creme Egg, which is why we’ve used it this year.”
He added: “The Creme Egg had never been called Cadbury’s Dairy Milk Creme Egg.
“We have never played on the fact that Dairy Milk was used.”
But fans of the sweet treat, which was launched in 1971, are furious at the
change. One said online: “The chocolate tastes cheap, like chocolate
liquors. I’m so disappointed — they’ve been my favourite treat for years.”
Another added: “That’s the final nail in the coffin. I loved Cadbury’s
chocolate — now it tastes like sh*te.”
Creme Egg buyers are also “disgusted” that Cadbury has swapped multipacks of
three and six for bundles of five or 12.
Chocolate expert Angus Kennedy warned Cadbury could be “left with egg on their
face”, adding: “Creme Eggs are a British favourite and consumers are quick
to notice any change.”
Cadbury, which was was founded 200 years ago, has been producing the iconic
Dairy Milk bar since 1905.
Last year the company faced customer revolt after fans complained that the
shape and taste of the bar had changed.
‘Beyond a yoke’
Old UK egg
Shell: Cadbury’s Dairy Milk
Weight: 39grams
Calories: 170
New US egg
Shell: Standard cocoa mix
Weight: 34grams
Calories: 150
Eggsotic history
1971: Cadbury’s Creme Eggs launched
£55m: Value of the brand
200m: Number of eggs sold each year