Jacqueline Jossa lounges on £4.5k sofa she got for free – and Molly-Mae & Vicky Pattison are fans of the brand too
EVERY New Year's Eve, our social media feeds are flooded with pictures of our pals dolled up in sequin dresses and boomerangs of clinking champagne flutes.
That said, Queen of the Jungle Jacqueline Jossa took a slightly different approach with her plans this year - and instead posted a photo of herself kicking back on her enormous new grey sofa.
Looking incredibly glam in sequin skirt and statement crop top, the mum-of-two gushed about "spending her New Year's indoors" with a glass of wine and relaxing on the £4,500 sofa she was gifted by Arighi Bianchi.
What's more, Jacqueline's husband Dan Osborne took a break from his standard sweet family posts to rave about the couple's new marble kitchen table which from the same luxury interiors brand just days later.
Sitting on a (you've guessed it) grey velvet chair, the topless dad tucked into his breakfast with four-year-old Ella and raved: "Love our dining table from Arighi Bianchi!"
And while velvet grey furniture is all the rage on Instagram right now, we couldn't help but notice that Love Island star Molly-Mae Hague posed on a very similar sofa to Jacqueline's in November last year - and that her whole apartment was kitted out by the brand as part of a paid partnership.
Giving her 3.6m followers a glimpse of her Manchester flat, the star perched on the side of her sprawling sofa and captioned the image: "Fall in love with this apartment more everyday. Everything from Arighi Bianchi (apart from me) #ad."
It seems the brand is the hardest working in showbiz, as scores of stars have been raving about it online.
Vicky Pattison happily posed for a picture on her teal velvet sofa to promote the brand in time for their Black Friday sales.
But it's not just their sofas (which can cost up to £4,500) that have been popping up all over our feeds of late.
The luxury interior brand's slogan signs have been snapped in a whole host of reality star's homes - including Georgia Steel, Laura Anderson, Georgia Steel and Tiffany Watson.
Posing on her grey velvet bed in silk romper, former Love Island star Georgia Steel showed off her £35 fake street sign reading "LET THE WEEKEND BE-GIN" - which has also popped up on India Reynolds' feed.
Seriously, if "reality star chic" was an interiors trend then it would be made up of grey velvet EVERYTHING, faux fur throws and these quirky fake street signs.
Meanwhile, both Bella Hussain and Laura Anderson have the "RAISED ON CHAMPAGNE" sitting pride of place above their matching padded headboards.
And because it's all too easy to run out of ways to pose in front of gifted furniture, reality stars Tiffany Watson, Wes Nelson and Arabellai Chi have got their dogs in on the action as they cuddle up on their sofas in varying shades of grey.
Don't mind us, we'll just be frantically researching grey velvet sofas for the foreseeable future.
In more celebrity news, Archie has finally worn the Ugg boots Meghan Markle and Prince Harry were given HOURS after the Duchess' pregnancy was announced.
And this Russian student claims she gets mobbed in the street by fans who think she's Jennifer Lopez - despite their 30-year-age gap.
Plus celebs including Kendall Jenner and India Reynolds braved the snow and ice in skimpy bikini in the latest snowkini trend.