ASOS launches new uber-glam label As You and prices start at £8
ASOS has announced the launch of their new exclusive brand, As You.
Sitting alongside their previous brands, Collusion and Reclaimed Vintage it's all about glam.
Made for a confident and fashion-obsessed shopper, the new As You collection is made for those looking to bring a touch of glam to their every day lives.
- ASOS As You, from £8 -
Designed with Gen Me in mind, the stand alone brand is part of the ASOS collection including COLLUSION and Reclaimed Vintage.
The As You collection includes 100 pieces, and that are perfect for everyday, night, and everything in between.
Prices start at £8 for strappy crop tops, and t-shirts.
Expect slinky mesh separates, dare to bare bodycons, and white tonal mix and match sweats for a laid back glam uniform.
The collection even includes an attention grabbing slinky thong back dress, very similar to the style that was spotted on Kim Kardashian last week - so it's not one for shrinking violets.
Speaking about the new empowering collection, Nikki Tattersall, Women's Buying Director at ASOS, says "We are excited to launch this new brand that responds to our younger customers and gives them a new way of showing their confident style.
"Our focus has been to create a versatile collection that encapsulates both on and off duty glam, reflecting the reality of how our customers are living their lives right now"
You can see the full ASOS
MORE FASHION DEALS
On the hunt for a Beauty Advent Calendar? Here are the best buys.
Looking for a new hair tool? GHD new Rise hot brush tool will give you twice the volume.
Mascara fans will love Charlotte Tilbury's Pillow Talk Push Up Lashes and it looks amazing.
If you click on a link in this article and buy a product we will earn revenue.