that Cheskin convinced McDonald's executives that the golden arches - which were actually breasts - would help boost their sales.
He referred to the golden arches as "mother McDonald's breasts."
He claimed they provided some type of Freudian significance in the subconscious mind of customers.
And clearly, he was right because it's been 57 years since the idea was first generated and McDonald's continues to be one of the most popular fast-foods around the world.
And while some locations have undergone some renovations, the original design is still definitely bringing in business.
So much business that a couple actually decided to have their engagement photos captured in a McDonald's restaurant.
The McDonald's infatuated couple arranged for their photoshoot to feature burgers and fries.
The bride revealed in a video: “Have you ever had your engagement photos taken at McDonald's?
“Do you want me to describe it to you?”
In one photo, the soon-to-be wife and husband can be seen smooching behind two burgers.
Needless to say, her unconventional style of photoshoot has led her to receive over 156,000 views on social media.
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