Hidden meaning in Levi’s iconic logo REVEALED… can YOU spot it?
LEVI’S is renowned for its blue denim jeans and the clothing company's logo is recognizable all over the world.
The iconic batwing was designed by Walter Landor in 1967 and has been used in the company’s branding since 1969.
The arc shape was given its nickname because it looks like a bat spreading its wings.
and Co historian Tracey Panek said the design can be seen on the pockets of the company's 501 famous jeans.
Americans can buy hoodies, t-shirts, and vests all donning the iconic red symbol which is part of the Batwing collection.
Parents can even buy a baby onesie set for their newborns and sliders bearing the logo.
Shoppers can also purchase clothes that contain the logo in different colors including black and white.
But Levi's is renowned for its red logo and the color is thought to symbolize confidence and power.
Its shape is a rectangle which some say expresses stability.
And the company's white bold lettering represents clarity, purity, and simplicity, according to the blog .
German immigrant Levi Strauss founded the clothing brand in 1853 and its headquarters is in San Francisco.
Between 1892 and 1925, two horses pulling jeans in different directions featured as part of the designer’s branding – thought to represent durability and quality.
Levi’s is not the only company that has a backstory behind its logo.
HIDDEN MEANING
The iconic Paramount Pictures logo, which shows a mountain with 24 stars, is shrouded in mystery.
The original idea was allegedly to keep adding stars to the logo as more stars signed contracts with the studio, but given its success, that idea was discarded.
Legend suggests that the symbol was first drawn on a napkin. It originally showed the mountain against a black backdrop with the company’s name and stars above it.
The mountain was subsequently enlarged as the design was made bigger.
But, the number of stars went from 24 to 22 as the logo was adapted.
TAT'S LIFE
And the story behind the logo of the iconic department store Macy’s can be traced back to a tattoo that its founder had inked.
Philanthropist Rowland Hussey Macy reportedly got a tattoo of a star while he was on an expedition onboard the whaling ship Emily Morgan.
Some claim that Macy was a navigator on board the vessel and a star apparently helped guide him through foggy conditions.
Macy’s spokesperson Orlando Veras said: “He certainly did have a red star tattoo on his arm, which became the inspiration later on for the current version of Macy’s.”
A star first replaced the apostrophe before the letter S in the store’s branding in 1949.
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And, a red symbol first appeared in the company’s advertising and branding back in 2004 and has remained ever since.
The Sun also revealed how Toyota’s logo appears to contain an ingenious hidden message with the letters of the brand name making up the symbol.
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