In-N-Out reveals a secret about the palm trees outside its restaurants – have you spotted the symbol?

IN-N-OUT is known for its iconic palm trees planted around the perimeter of the restaurant. But what most customers don’t know is a secret design hidden in the trees.

Eagle-eyed patrons might notice that two palm trees at any In-N-Out look slightly crooked, with the trunks crisscrossing each other in the shape of an “X.”

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What most people might not know is that the “X” is intentional and it pays homage to one of the founder’s favorite movies.

“The founder of In-N-Out Burger, Harry Snyder, wanted to choose a symbol that would set In-N-Out apart from other restaurants,” said Kathleen Luppi, the communications specialist for the restaurant.

“He decided on an idea he picked up from the movie It’s a Mad, Mad, Mad, Mad World from the early 1960s.”

The 1963 film tells the story of a group of motorists racing to a state park in California, where a secret stash of cash is believed to be hidden underneath a “big W.”

At the end of the movie, the group comes to the park and finds palm trees in the shape of a “W”, where the treasure lays.

Harry Snyder reportedly loved the movie so much that it inspired him to have palm trees planted outside his restaurants in 1972 - however, he opted for an “X” instead.

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According to the the decision was so that Snyder could mark the spot of his own symbolic “treasure.”

“Because each In-N-Out store is Harry’s treasure, a tradition of planting cross palm trees in front of most In-N-Out locations begins,” reads the website.

Not every restaurant features the crisscrossing trees, as evidenced by the wording in the official history. However, it’s still a fun fact that makes for great conversation.

In-N-Out isn’t the only brand that features a “hidden” design, Gillette, Levi’s and FedEx all have hidden meanings in their logos as well.

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