GET GRANNY'S AESTHETIC
What is the ‘coastal grandmother’ trend on TikTok?
TO FULFILL their style inspirations, social media users are looking to their grandmothers for pointers.
The 'coastal grandmother' trend is taking over TikTok and fans of the Diane Keaton-influenced aesthetic are curious to know how to achieve grandma's way of living.
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What is the 'coastal grandmother' trend on TikTok?
The 'coastal grandmother' craze was popularized by TikTok influencer, Lex Nicoleta.
In a video posted to her profile, Lex cited Nancy Meyers, Meryl Streep, Diane Keaton, Ina Garten, and Martha Stewart as references for the viral aesthetic.
Lex said as she offered an explanation: "What is coastal grandmother you ask?"
"It's a term that I coined for this aesthetic. If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors, and more - there's a chance you might be a coastal grandmother."
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She added: "And no, you don't have to be a grandmother to be a coastal grandmother. It's for anyone and everyone."
"If any of this sounds like you, follow along and we'll gran together."
The clip went viral and amassed over 370,000 likes and over 4,000 comments from users.
One user commented: "Okay but I am here for the coastal grandma style this summer."
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"The coastal grandma aesthetic/vibe is my new goal in life," said another follower.
A third follower chimed in: "This is quite possibly the best news ever. Hot girl summers are so pre-pandemic. We’re all about #coastalgrandma living YALL!"
As Lex Nicoleta's tips picked up more steam, the comments continued to pour in as one follower stated: "Nvm all of my other hopes and dreams, I'm gonna retire my mom and make her into a coastal grandma."
"I finally discovered my life’s purpose… becoming a “coastal grandmother” - this will be my final form," read another comment.
The #coastalgrandma TikTok hashtag accumulated over 7.5million views.
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Tiktok trends:
How do I achieve the 'coastal grandma' aesthetic?
Lex Nicoleta further explained the fad on Good Morning America.
She told GMA: "I was always drawn to this lifestyle you see in a Nancy Myers movie or when you're visiting a relative that lives at the beach there is just this sense of coziness and safety that comes along with it."
"It's really just focusing on romanticizing your life and cultivating little moments of happiness — reading on your patio or cooking in your kitchen or making your morning coffee."
The influencer further stated: "It's really in the details."
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Lex offers several explanations on TikTok about how to obtain the style of a beach-bound grandmother figure.
In another video, she tells her followers: "Coastal grandmother is the vibe."
"Coastal grandmother is Martha Stewart adjacent, yet not fully Ina Garten."
"Think Nancy Meyers chic, it's Hamptons, it's my garden is bigger than your first apartment."
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The social media guru gave more advice: "It's a light white sweater, even though it's the middle of summer."
"It's five karat diamond ring passed down from your great-great-grandmother. That is the vibe."
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