Secret symbol spotted on Toblerone bar by boy, 10 – here’s what it means

A BOY has discovered a secret symbol on the packaging of Toblerone chocolate bars - and the majority of people have never seen it before.

The 10-year-old's mum said her son spotted a secret bear disguised in the image of the Swiss mountains on the shiny gold triangular box with red lettering.

Mum Stephanie said the youngster was enjoying his first classic honey and almond nougat Toblerone and immediately asked her: "What's the bear for?"

She said: "What bear?"

Posting the interaction online, she said: "I was today years old when I found out there’s a bear in the Toblerone logo."

It wasn't long before thousands of people said they had never seen the animal hiding on the packaging either.

Many said they thought the image on the packaging simply showed the Swiss mountains.

One said: "71 years old, 50 Christmas' of Toblerone and after a search of the package, I finally found the bear! Your son is brilliant!"

Another commented: "Wow hidden in full view for 60+ years to me."

A third wrote: "Never noticed it... your son is amazing."

A fourth said: "I will never un-see this but never noticed it before."

Several Toblerone fans revealed that the bear represents the Bern bear - as the chocolate is made in Bern, Switzerland.

A helpful commenter said: "Toblerone comes from Bern, Switzerland. Also known as the city of bears."

Another explained the chocolate was made in Bern in the 1990s and the city's coat of arms featured a bear. 

It comes after people suddenly realised what the hidden message in a Twix bar is – and noticed it has a double meaning.

Eagle-eyed viewers may have noticed what’s hiding in the circle of the letter “i” in the name “Twix”.

Some claimed that there is a pause button in the logo.

Twix featured the slogan “Need a moment” in several of its ads during the early 2000s.

And social media users have claimed that there’s a pause button in the logo of the chocolate bar.

Others have claimed that there are mini chocolate bars inside the logo.

Meanwhile, we revealed the reason why the Adidas logo isn’t capitalised.

And, see if you can spot the hidden meaning behind the iconic Levi’s logo.

If you loved that one, try to find the symbol hiding in the famous FedEx logo.