Mrs Hinch pays emotional tribute to Tesco after she discontinues her line with the supermarket to pursue new projects
MRS Hinch has paid an emotional tribute to Tesco following the news that she will not be continuing her partnership with the supermarket giant.
The Sun exclusively revealed this week that after just two years the cleanfluencer will be cutting ties with the store to pursue new projects.
And it seems that it is an emotional departure for Mrs Hinch, real name Sophie Hinchliffe, who praised the store in a tribute on her Instagram stories.
The 33-year-old wrote: “Change is a positive thing.
“It’s the step we take when we feel strong enough to make that jump our heart’s been telling us to make…and fulfil that passion we’ve been dreaming of and grow.
“It doesn’t mean the end, in fact it’s often just the beginning.
read more on celebrities
“I will forever be grateful for everything we achieved with Mrs Hinch X Tesco. My team at Tesco have been incredible to work with and I could never thank them enough.”
After thanking her fans she continued: “It’s helped me gain the confidence I needed to spread my wings and further my own goals.
“I’m so excited for the future of my Hinch Home range and what’s to come.”
She finished her post by encouraging fans to go and grab themselves a bargain in Tesco while stocks of her range last.
Most read in Celebrity
Tesco's Mrs Hinch collection launched in January 2021 with items including bedlinen, loungewear, heart-shaped bowls and candles.
The items were famed for their grey and silver tomes - like the first home she began uploading social media content in.
But Mrs Hinch products have been reduced in Tesco since February this year, signally the beginning of the end.
The range has been totally removed from the supermarket’s website and some shoppers have picked up bits through clearance sales for as little as 25p in store.
A source said: “Seeing Hinch Homeware line the shelves of Tesco was a real pinch me moment for Sophie.
“She’s made the difficult decision to bring the incredibly successful partnership to a close as she moves to develop other exciting projects of her own which was not possible whilst working exclusively with Tesco."
The last time Hinchliffe mentioned her Tesco range on her Instagram profile was in September last year.
Her social media empire is 4.7 million Instagram followers strong, with her profile now centering around her new country home - dubbed the Hinch Farm.
The mum-of-two has totted up brand deals with big cleaning names like Lenor, Flash and Zoflora.
At the end of December, Hinchliffe as the director of Mrs Hinch Limited filed accounts ending in April 2022 to Companies House.
Documents show she coined around £2.1 million in earnings over the twelve month period.
The accounts also showed she had pocketed a whopping £5 million in just two years.
READ MORE SUN STORIES
Arguably Britain’s most popular influencer, she pumped her earnings into a five-bedroom Essex home to share with husband Jamie, 42, and their two sons Ronnie, three, and Lennie, two.
Hinch Farm sits on 1.7 acres and boasts a gated driveway, grand wooden staircase, stables, brand new kitchen and outdoor space to host the menagerie of animals including chickens, pigs and alpacas.
