Fashion fans race to Poundland to snap up a Zara dress dupe that’s £23 cheaper than the original

POUNDLAND fans are raving about an adorable summer dress they reckon is a dupe for the viral Zara frock that's a whopping £23 cheaper.

Poundland may not be the first place to spring to mind when it comes to fashion, but its label, Pep & Co, has already won a loyal fan base - and their latest dress has certainly not failed to impress style enthusiasts.

The newest addition to join the stunning collection is the Paisley Printed Mini Dress - and it's already caused quite the stir on social media, with shoppers saying it's a ''close dupe'' for one sold at Zara.

Priced at £12, blue and white smock frock has a similar pattern to the viral  that would set fashionistas back by £35.99.

Despite the almost identical style, the Poundland dress works out a whopping £23 cheaper than the posh version - a great option for those saving money.

Additionally, as , the more affordable double is complete with a belt which the real deal at Zara does not have.

The bargain deal has, of course, gone down a treat, with numerous delighted shoppers taking to Facebook to rave about it.

One fan, Sarah Lou, told fellow members of the : "Beautiful dress in stores , had so many compliments on my night out !

''It’s defo a close Zara dupe for a fraction of the price."

Her post was soon with responses from fellow style lovers, who also praised the frock.

"Looks gorgeous, I have this too and it’s my favourite dress I’ve had from Pep&Co", wrote one customer.

"Absolutely gorgeous!!!" a second chimed in.

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"I’ve gone and bought one this morning due to your recommendation!" someone else added.

"That’s a beautiful dress. Could even wear it to a wedding," wrote another fan.

"Will definitely be heading down there tomorrow!!!!!'' a fashionista chuckled.