MATERIAL WORLD

We live in a tiny Welsh town with only 4k people called Cardigan – but that’s not the clothes item that makes us famous

THE TINY town of Cardigan, which has just a few thousand residents, has started producing clothes once more.

However, it's not cosy knitwear being handmade by skilled townspeople in the West Wales location, but stylish pairs of jeans.

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A tiny Welsh town, that used to make 35,000 pairs of jeans a week, has resumed productionCredit: Tiktok/@hiutdenim

In a , they revealed: "Our town is making jeans again.

"Cardigan is a small town in West Wales of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.

"Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do."

Their brand, the Hiut Denim Co, is aiming to use "all that skill on our doorstep" once more to "breathe new life into our town".

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, their "low impact jeans" can be purchased starting from £245 a pair.

They come in sizes six to 18, and three different leg lengths.

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The post has been 'liked' over 4,000 times, with many social media users fascinated by the brand's backstory.

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