Meet the UK mumfluencers dominating your social feel & how much they really get paid to make you cough up and copy them
THE highest earning mum influencers have been revealed – and one household name is charging an average of £14k per sponsored post.
Brits are tuned-in to hundreds ‘mumfluencers’, but don’t realise many are earning tens of thousands to promote products to us in their social media posts.
A list curated by analysed data from top social media personalities and found out just how much they’re earning per Instagram post.
Influencers make money from a mix of brand collaborations, sponsored posts and stories, affiliate links, and subscriber services online.
“These influencers can really make a lot of money and the reason they do is because they’re talking about products that the everyday consumer sees when they shop,” says brand and culture expert Nick Ede.
“Unlike clothing and beauty influencers, these mums have the ear and eyes of millions of mums up and down the country.
“An influencer can make or break brands. So, when choosing the right one, brands need to have a talent who is genuine.”
Here, Fabulous takes a look at the UK’s top ‘mumfluencers’.
Stacey Solomon
The highest earning mum influencer is none other than Loose Women star Stacey Solomon.
Experts estimate that the mum-of-five is charging brands £14k per sponsored post at her £1.2 million home, Pickle Cottage.
With a whopping 5.7 million Instagram followers, 33-year-old Stacey rakes in an average of 334k likes per post.
According to Celebrity Net Worth, she is worth a whopping £4 million – and even more when combined with her actor husband, Joe Swash.
Earlier this month, she released her first ever home range with George at Asda, complete with cosy blankets, pumpkin cushions and ceramic kitchenware.
Brand and culture expert Nick predicts Stacey may even be making a play for a US audience in the near future, too.
“She’s caught the eye of Hollywood star Reese Witherspoon,” he tells Fabulous.
“Her new show Bricking It is produced by Reese’s company Hello Sunshine, so she may soon be making even more per post for a US audience too.”
Mrs Hinch
One influencer earning earning bucks in the UK is mum-of-two Sophie Hinchliffe, better known as Mrs Hinch.
The cleaning fanatic was originally a hairdresser before her Instagram profile sharing cleaning hacks and pictures of her velour-clad home took off back in 2018.
Now, she is estimated to charge around £11.6k per sponsored post thanks to an average like count of 270k per post.
The 33-year-old influencer’s Instagram profile Mrs Hinch Home boasts 2.7 million followers tuning in to pictures of her sprawling five-bedroom farmhouse in the Essex countryside – dubbed the Hinch Farm.
She moved there two years ago with her sales manager husband Jamie and sons Ronnie, four, and Lennie, two.
Experts estimate that her net worth is as high as £5 million.
“Mrs Hinch is the OG of the home influencers,” says Nick. “And although her TV profile isn’t that big, she has won the hearts of mums up and down the country.
“With her home hacks and a genuine interest in coming up with solutions, she’s at the top of her game.”
Mrs Hinch recently cut ties with Tesco following a series of collections with the supermarket giant, focusing instead on her cleaning partnerships with Fairy, Febreze, Bold and Lenor.
Molly-Mae Hague
She shot to fame in 2019 after coupling up with boxer beau Tommy Fury on ITV’s Love Island, but that was just the start of Molly-Mae Hague’s story.
Reportedly charging an average of £10k per sponsored Instagram post, the 24-year-old’s content has taken a turn in recent months after she welcomed daughter Bambi with Tommy in January this year.
Once the Creative Director of fast fashion giant PrettyLittleThing, Molly now shares adorable snaps of her daughter and has been sponsored to do so by the likes of Homesense and Very.
Molly, who has 7.7 million Instagram followers, is the director of MMH Group Holdings under which she owns three businesses – Filter, MMH International and FM Cosmetics.
It is estimated her net worth is £6 million, and £9 million when combined with Tyson Fury’s younger brother Tommy.
Louise Pentland
She may not be a household name like Stacey or Mrs Hinch, but YouTuber and mum-of-two Louise Pentland still dominates social media feeds.
The self-styled “OG Vlogger” reportedly has a net worth of £1.2 million and rakes in £9.4k per sponsored Instagram post.
The 38-year-old began building her social media profile in 2009 through her craft and interior DIY blog named, Sprinkle of Glitter.
Now, she boasts 3.8 million Instagram followers and was Times #1 Best Selling Author in 2015 through her self-help book Life with a Sprinkle of Glitter.
“Louise Pentland may not be a household name but she has a very strong social media presence,” comments Nick.
“Her best selling books mean that she can earn thousands posting about the things she loves.”
Louise is best known for her YouTube videos and glam sponsored days out with her two daughters.
To date, she has posted 585 videos on the streaming platform and totted up a whopping 2.2 million subscribers.
Billie Shepherd (née Faiers)
With a long stint on The Only Way Is Essex and her very own show about motherhood, it’s no surprise that Billie Shepherd is charging £6.3k per sponsored Instagram post.
Married to businessman Greg, the pair share daughter Nelly, nine, Arthur, six, and baby Margot, who they welcomed in December last year.
The 33-year-old has a strong 2.7 million Instagram followers on her personal account, and 700k on her home one, @.
Billie, 33, has released children’s clothing lines with George at Asda and a line of children’s lunchboxes, bottles and room decorations with Tesco.
She was one of the first TOWIE lot to have a baby and documents her motherhood journey on ITVBe show, The Family Diaries.
Billie and Greg recently completed a renovation on their Essex mega-mansion, complete with a pool, bar and Kardashian-esque pantry.
The ‘mumfluencer’, who has an estimated net worth of £3 million, wasted no time getting her home cleaning product deals in, thus far teaming up with Cif, Chapter B and Rightmove.
Roxanne Hoyle
Known to her fans as LadBaby Mum, Roxanne Hoyle has a reported net worth of £1.4 million.
The 39-year-old and husband Mark, 36, shot to fame by sharing prank and parent hack videos on Facebook.
Mum-of-two Roxanne has now had five Christmas number one singles with Mark, earned 1.3 million Instagram followers and secured brand deals with the likes of InTheStyle, Jet2 and Smyths Toys.
But it wasn’t a smooth journey. Just four years ago, Roxanne and Mark were living solely off one wage before their LadBaby videos took off.
The couple were raising sons Phoenix, seven, and Kobe, five, in a one-bedroom flat and had only £20 a week to spend on essentials.
“I know where I came from and I’ll always support people in that situation. It’s important to give back to people,” Roxanne told Fabulous in June.