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I went to an AI New York Fashion Week event – a ‘wallet’ in your nails and microchips in dresses, the future of fashion
FASHION met tech at an immersive catwalk show that showcased the next season of style with the help of artificial intelligence.
The U.S. Sun got a glimpse into the future at ' immersive Web3 New York Fashion Week event on Sunday.
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Aside from runway shows with Web3 and AI elements, attendees had access to cutting-edge tech highlighting digital wearables, virtual reality, sustainability, and more.
At the iconic Mercedes-Benz Manhattan, people from near and far descended upon the location for a cutting-edge experience.
Artists, designers, and influencers interested in Blockchain and Web3 displayed their latest innovations to the public, and we got a close look.
"We are using technology as tools to amplify things that are important to us," New York Culture Club CEO Brian Yurachek told The U.S. Sun.
Lifestyle and fashion brand showcased a couture eight-piece collection called "Amplify You" with microchips discreetly embedded into the fabrics and accessories.
During our conversation, he held out a chic black two-piece set and joked that it had "a chip on its shoulder."
This tech enables an immersive augmented reality experience, brought to life with a simple tap of a phone.
They also have patented a , costing just $12, which uses RFID, the same technology as when you tap your phone for contactless payments through apps like Apple Pay.
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With the latest iteration, you'll be able to simply put your finger near someone's phone and add your contact data to their address book.
Brian said it is "perfect" for influencers who are constantly on the go and a handy "tool" for business.
He kindly gave me one and set it up for me in less than two minutes.
COO Desiree Akhavan recommended sealing it with a gel manicure, so it lasts longer and it's more stylish.
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New York Culture Club was not the only group in attendance utilizing NFTs and augmented reality.
CocoRedoux is a brand, company, and collective focused on artcycling, which designer and artist Konstance Patton is in collaboration with.
It is the re-use and creative personalization of objects through art, design, and emerging technologies combined with an eco-conscious outlook.
"I always loved video games and animation, so I wanted to find a way to have my work in as many formats as I can," she said. "These are all handpainted, vintage pieces."
While at the event, she showed me firsthand how art painted on items or standalone can turn into NFT art on your phone.
Both Brian and Konstance use their designs to promote not only NFTS, but also link to products, public resources, and charitable donations.
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"It's a way for people to collect artwork to sustainably have fashion, and we give part of the money to charity," the entrepreneur explained.
On a similar note, fashion and ethicality also meet with jewelry brand based in New York.
CEO Mohit Mehta turned to lab-grown diamonds in India to create quality products for a fraction of the cost.
"Lab-grown diamonds are exactly the same as natural diamonds. Physically, chemically, they're exactly the same," he said.
According to the website, millennial and Gen Z customers look to them for elevated yet effortless jewelry.
While at the event, people were offered an immersive try-on experience from augmented reality-based creative agency .
Mohit displayed a gold choker with 0.4 karats of lab-grown diamonds.
"With natural diamonds, it would be almost three times as expensive. Not only is it sustainable, but it's also cheaper with the same materials," he added.
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"What we try to do is create jewelry that's good for every day but at an acceptable price point."
Befitting any New York Fashion Week event, the evening concluded with a runway show consisting of designs from sustainable brands like Oh Polly, Michelle Fite, and Francesca Cottone.
Notable figures were in attendance, like choreographer Allison Holker, influencer Tana Mongeau, Youtuber Jeff Wittek, Bachelorette Rachel Recchia, and model and TikToker Haley Khalil.
's SS24 collection introduced innovative materials from Inversa Leathers, taking eco-friendliness to a new level by playing a crucial role in conservation efforts.
Ready-to-wear "one-to-watch" Oh Polly showed off its elegant cocktails and evening gowns.
Models had sleek straight hair as they strutted down the runway in purple sparkly cocktail pieces, babydoll dresses, and nude gowns with diamond accents.
Though their hair looked the same, the models showcased racial diversity with their different skin tones.
Italian fashion company closed out the full show with a chic and nostalgic take on menswear.
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Both the male and female models walked down the runway in structured colorful suits, satchels, and retro bags.
The whole event served as a way to highlight the potential transformation of future retail and e-commerce experiences through the integration of Web3 technologies.
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