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gift wars

Brits receive up to seven presents a year that they’ll never use… and some shamelessly re-gift them, study finds

BRITS receive up to seven presents a year that they'll never use, a new study has found.

And it turns out, friends, in-laws and colleagues are the worst gift givers - particularly when they buy clothes.

Shamelessly, 16% of Brits rewrap and re-gift unwanted presents to someone else
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Shamelessly, 16% of Brits rewrap and re-gift unwanted presents to someone elseCredit: Getty

Ties, cleaning products and movies we've already watched were seen as dull items to be gifted on birthdays, Christmas and beyond.

A whopping 45% of people don’t welcome clothing of any kind being selected by someone else.

When reacting to an unwanted present, 41% graciously accept it and 18% pretend to be delighted.

However, more than a tenth of Brits show no emotion and simply ‘do nothing’.

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Not wanting them to go to waste, 34% donate their disappointing gifts to charity, while 15% adopt an ‘out of sight, out of mind’ mantra by hiding them in the house.

Shamelessly, 16% rewrap and re-gift to someone else.

Despite these damning statistics, 45% of Brits rate their gift giving skills as ‘pretty good’, with only 3% admitting they are ‘terrible’.

The research was commissioned by personalised book publishers Wonderbly, who enable customers to create their own thoughtful gifts for children and adults.

A spokesperson for the brand said: “Giving and receiving gifts is one of life’s little joys.               

“There’s a great deal of emotion in gift giving, the perfect gift can leave someone speechless while the wrong one can cause feelings of disappointment.”

When it comes to great gifts, money, gift vouchers and something which has been made by their children have been voted as some of the best.

Partners take the crown for the top gift givers followed by children and mums.

When receiving these types of presents, 27% experience pure happiness and exactly a quarter feel grateful.

The study, conducted via , also found 85% prefer something that feels like a lot of thought has gone into it.

More than four in ten say a personalised present shows that an extra level of effort has been made.

Wonderbly's spokesperson added: “Giving gifts a little more thought really goes a long way.

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"Adding a touch of personalisation could mean the world to someone.

“Choosing a present for a friend or loved one can be really rewarding and when you get it right, the gift will be treasured forever.”

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