WHEN it comes to classic jeans, our first thought might be Levi’s or Lee.
But some supermarkets are leading the charge when it comes to affordable and versatile denim.
That includes George at Asda, which has received the celebrity stylist stamp of approval thanks to its latest range of mom jeans.
Karen Williams, as seen on Netflix and Channel 5's 100% Hotter, described the pieces as “fabulous value”.
The Miley Mom Jeans comes in four hues - Dark Wash, Grey Wash, Black and Light Wash - and are available from sizes 8 to 24.
They feature belt loops, button and zip fly fastening and full length legs.
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And the best bit? Each pair will set you back just £17.
“They’re just classic and super stretchy,” Karen said.
“Miley Mom Jean, we are loving you.”
And if there’s anyone's recommendation we can trust, it's hers.
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Karen has dressed everyone from Beyoncé to David Beckham, and has appeared on ITV’s This Morning to share her fashion knowledge with the nation.
She shared a video trying on the supermarket jeans on Instagram and received a huge response.
“I’d never have thought of trying Asda jeans but you look so good in all of them,” PT Simone Lewis commented.
“I’m gonna give them a go.”
“I struggle with finding jeans that fit nicely over my thick thighs and don't leave that gap in the back,” Johnnel Adderley added.
“Those jeans look so flattering on you.
“I will definitely have to give them a try, especially the grey pair.
“Thanks for sharing Karen, you're the best.”
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George at Asda was established in 1989 and has since become one of the leading supermarket clothing brands in the UK.
It offers inclusive sizing options, including plus sizes and maternity wear, making the clothing accessible to a broader range of customers.