REAR-LY HOT!
How cheek-teasing is the brand new side-boob with celebs from Katy Perry to Chloe Bailey making builders bums so sexy
It might be overly flashy but there's even a hidden meaning behind the move
FROM a tiny glimpse of buttock to having it all out there, celebs are proving a flash of the derriere really is the new sexy.
Hollywood stars including Katy Perry and Megan Thee Stallion are treating fans to a rear-ly nice view of their perky bottoms, instead of their boobs.
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Singer Katy Perry, 39, was pictured at the Billboard Women in Music Awards recently leaving little to the imagination.
Katy, who shares a baby girl with actor Orlando Bloom, 47, offered a cheeky flash of her rear in a lace-up skirt and skimpy g-string.
And Bianca Censori, 29, was pictured walking hand in hand in LA with her rapper husband Kanye West wearing a pair of very low slung fluorescent leggings.
While it may have looked fashionably accidental, there's an intentional hidden meaning behind the move, according to body language expert Judi James.
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She says: ";This is a brand new power move which actually promotes a high level of sex appeal.
“Although Celebs have tended to express their sexuality via breasts and cleavage for several years, the fashion now is to promote the bum, just as actresses tended to in the fifties and sixties.
“Bums are a much more sexually attractive. They're like the soft portal to the sexual parts of the body and rounded curves form something of a voluptuous cushion.”
Brits chaos as guest flashes bum TWICE on live show while Maya Jama and Clara Amfo present music awards
In 2020, an estimated 396,105 people had buttock augmentation surgery, according to the .
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This figure represents a 19.3 per cent increase from 2016 with a fuller bottom and a curvier figure becoming an increasingly popular choice.
Meanwhile, plastic surgeon and medical director at Dr. Omar Tillo says he's seen a change in beauty standards with more everyday women making a conscious decision to swap boobs for buttocks.
"I've observed a notable trend towards patients seeking enhancements in the buttock area rather than focusing solely on breast augmentation," he explains.
"This shift likely stems from several factors which includes changing beauty standards."
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Reality star and business mogul Kim Kardashian was pictured alongside her sister in a cheek teasing snap.
Kim, 43, holidayed in in Turks and Caicos and wore a skimpy bikini to show off her famous backside.
Dr. Omar Tillo adds: "The rise of social media and celebrity culture has amplified the visibility of curvier figures, influencing individuals' perceptions of ideal body shapes.
"Advancements in surgical techniques, such as fat transfer, have made it safer and more accessible for patients to achieve their desired buttock contour.
"However, plastic surgeons must prioritise patient safety and ensure realistic expectations are set during the consultation process, regardless of the chosen procedure."
Judi says that celebs are now learning from sex symbol stars on how to master the power of being in control but being alluring and provocative at the same time.
Curves hold appeal due to a combination of factors: ideal proportions and symmetry, bio mechanics, psychological perceptions, and cultural influences
Dr. Omar Tillo
Icons like Marilyn Monroe and Elizabeth Taylor were famed for their curves, and weren't afraid to show them off.
Now it seems celebs are going full circle and every actress, singer or model is doing the same.
Irish singer and songwriter Ciara Mary-Alive Thompson hit the red carpet with her “back cleavage” on show.
The 28 year old wore a black dress with a cut out on the back which showed a large part of her bum.
Whilst Miley Cyrus’ sister Noah, 24, revealed her butt in a torn-up beige outfit.
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Little Mermaid actress Chloe Bailey also took to the 35th annual GLAAD Media Awards with her daring outfit choice.
The 25 year old turned heads as she wore a black dress, which was laced up at the back showing off a sizeable portion of her petite rear.
It's a trend which was kick started by Singer Rita Ora, who posed in a bright red sheer dress with her bum facing towards the cameras at The Fashion Awards.
While the breast is at eye level, it is much more socially acceptable to flaunt boobs in public
Body language expert Judi James
Since then, the look has gained momentum and shows no sign of slowing.
Kim Kardashian’s shapewear company SKIMS line even allows for the “butt cleavage”.
Posting the $88 Smooth Lounge Low Back Keyhole Dress to Instagram, the caption on the SKIMS Instagram account read: “Flash a little skin in sleek, sexy dresses with peekaboo cut-outs.”
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But would you be willing to fork out over £50 for less material in your dress?
Well, it depends if you're cheeky enough...
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