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How Amanda Holden’s naked stunts are her biggest money maker – the secret ways she uses her nudes to cash in with brands
Amanda hasn't let Ofcom complaints get in the way of showing off her killer body
AMANDA Holden is known for showing off her incredible figure as much as she is for her TV and radio presenting - but it seems the savvy blonde has combined the two to make as much cash as possible.
The TV and radio host has never been one to shy away from flaunting her body - so much so that thousands of complaints about her risque looks came through to Ofcom while being a judge on Britain's Got Talent.
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Despite the negative responses to some of her daring looks, the 53-year-old hasn't covered up for the haters - instead she's taken things even further by posing entirely nude.
Yesterday the mum-of-two stripped down to nothing while presenting Heart FM so that she could pose for a life drawing session live on air.
Amanda was totally naked bar a pair of white heels.
Her Breakfast Show co-host Jamie Theakston remarked: "What's slightly distracting is Amanda is in the corner of the studio with no clothes on.
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"Which is a first - not for her of course - but certainly for most of us."
While most of us would rather curl up in a ball then get naked in public - especially at work - it seems Amanda is happy to get her kit off for almost any occasion - and we can understand why.
Her killer body is the envy of women the world over, and despite many women over 50 being deemed less 'hireable', Amanda is proving she's still got it.
Here, brand and culture expert Nick Ede tells us how Amanda's naked approach to business has paid off - landing her deals with the likes of Lipsy and Revolution make-up - and how maybe it's all part of a bigger business plan.
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STRIKE A POSE
Amanda giggled as she posed for the life drawing while sitting on an office chair naked in a clip she posted to Instagram.
Although it's not the first time she has got naked for work, it was the first time she did it in the office.
Amanda Holden strips off to go totally 'naked' and pose for nude drawing session at radio job
And Nick says it's a clever way to get more listeners to tune in to her breakfast show on Heart FM - and to get them to see the line of dresses she was promoting on her page that morning, with more people visiting her page to see her in the buff.
"Rather than shy away from ageing she embraces it," Nick says. "It's a huge part of her sex appeal.
"She also knows that she will be talked about if she strips off and people who have been listening in will visit her page to see it."
As well as posing for art, Amanda regularly shares her work outfits - taking full advantage by showing off her own clothing range.
Modelling one of her new Lipsy dresses in a gorgeous leather design she said it was one of her favourites as it had 'easy access'.
Posing in a meeting room at work, she tore open the front of the sexy little black dress to show off her lacy bra.
Nick adds: "Using her cheeky personality to plug her fashion range is the perfect way to see sales souring.
"She knows exactly that her naughty sense of humour will make her legion of fans buy her Lipsy line."
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BIRTHDAY SUIT
It's not just career milestones Amanda celebrates in the nude - it's also her birthdays.
For the last few years Amanda has decided to pose naked to ring in another year - from being the nude cherry on the cake on her 50th to being at one with nature naked on a mountain top for her 53rd.
It’s a bit of a middle finger to those who say women aren’t hireable as they get older.
Nick Ede
The brand expert reveals this isn't just Amanda having some fun - but a tactical way to separate her from the rest of the stars.
Many women have spoken out about losing jobs once they hit a certain age - like TV presenter Miriam O'Reilly, 54, who won an ageism lawsuit against the BBC after being fired from Countryfile.
But Amanda's celebratory bare-all shoots prove she is here to stay.
Nick says: "She has cleverly not gone down the menopause route or spoken about ageing, she's living her life in a fabulous manner and she's proving that she is still getting amazing brand deals and TV shows.
"It’s a bit of a middle finger to those who say women aren’t desired as they get older.
"She is like a fine wine - she's proving she's getting more jobs, more deals and looking better and better with age."
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HEART FM STOPPER
Amanda has also proved that showing everything can help attract more listeners to her Radio show - making it a massive success with her fans online.
She posed totally naked to promote Heart FM's Make Me A Millionaire competition surrounded by wads of £50 notes and using a few stragglers to cover some up parts of her body.
"I’ve checked the notes are real and I’m ready to make someone a millionaire," she cheekily captioned the post.
"Anyone seen my frock?" she added.
While most businesses wouldn't be impressed by their employees posing nude for all to see - Nick says it works for Amanda.
"Recreating the iconic American beauty image but this time with some £50 notes," Nick says, adding "she's not afraid to poke fun at herself and set pulses racing to get some press for the competition and make sure everyone is playing Heart FM."
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NATURE'S CALLING
But her undressed stories aren't just a way to get brand deals, she also uses them to create a community with her fans - a tactic that makes her following love her even more.
She discussed how while running naked from her home to her garden hot tub in the winter - she accidentally slipped on the ice leading her to tumble down while starkers.
Of course, Amanda saw the funny side as she told Heart listeners: "We're lucky enough to have a hot tub in our garden and my husband walks down in his dressing gown.
Amanda knows that a bit of nudity will grab the headlines
Nick Ede
"I always think, 'Oh, I'm not going to bother with that, I'll just run down there naked and I'll run back in' because mine is not a towel dressing gown.
"You know I like being naked, but I don't have a towelling dressing gown. I've got a fluffy one, so when you get out of a hot tub, it's squidgy inside."
Amanda went on to detail how she started "running across the patio" to get to the outdoor tub when she "did not see there was black ice".
"I slipped right on my bum," she went on to tell Jamie. "I mean luckily I had my hands up. I landed, right on my bum and elbow, and I've got a lovely bruise!
"It was right on the fleshy part of my bum, that's why god invented bums isn't it, because they are like the cushions you can fall over, when you're 50 and fall."
Nick explains: "Amanda knows that a bit of nudity will grab the headlines and talking about it can get her the column inches.
"She isn’t afraid to chat about her mishaps in a candid manner and that’s why her audience laps it up and love her."
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ALL YOUR GLORY
Even when on holiday - Amanda is still busy working and promoting her radio show.
While relaxing on the beach in the Maldives - the blonde beauty saw it is as the perfect opportunity to get a snap in promoting her work in her typically playful way.
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Lying on her front topless, Amanda placed two Heart FM microphones strategically to cover her chest with the caption: "Happy 2020 I’m All Heart!"
"She's the queen of saucy innuendo and this nautically captioned photograph sums her personality up perfectly, just enough sauce to make you blush! And also plug your radio show too," Nick adds.
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