Shoppers with big busts rush to buy bargain maxi dress that features a secret design tweak to put an end to ‘shelf boob’

FINDING a stylish, on-trend summer dress that will flatter a bigger bust and won’t break the bank has been a challenge - until now. 

Fashion fans have been raving about the ‘Julie’ dress, part of the , saying they no longer have to “compromise on style or fit”. 

Get 10% off your first order with us .

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The V-neck maxi dress features a timeless monochrome floral print and cap sleeves. 

Priced at £55, it’s the for special occasions when dressed up with heels and delicate jewellery, or can become an everyday favourite with a denim jacket and trainers. 

What Fabulous shoppers are saying about our Fuller Bust Collection

Some lucky Fabulous readers got an exclusive sneak peak at the collection. Here's what they thought...

"Finally there is a clothing collection that is stylish, comfy and made with quality fabrics, perfect for women with DD+ boobs."

“I haven’t had to compromise on either style or fit, which is what I always wanted.”

“It looks so expensive on and feels such good quality for what you’re paying. I’d live in this dress all summer long!”

“I feel like the collection enhances what I have, rather than covering my boobs up.”

“I’m a size 16 and it’s so lovely to find clothes that are true to size. This is figure-skimming, but not clingy.”

Fabulous’ Deputy Fashion Editor Abby McHale, who helped design and model the collection, revealed the secret to its perfect fit, saying: “The lining under the bust has been extended, so it sits nicely just underneath your bra. 

“This design tweak makes it a , like me, and promises to put an end to a squashed chest - or what I like to call ‘shelf boob’.”

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Imani Evans, a fashion model and influencer, who is a size 32H, commented: “I feel both comfortable in my own body but also physically comfortable - I haven’t come across anything that is as bust-friendly as this before.

This dress promises to put an end to a squashed chest - or what I like to call ‘shelf boob’

“I haven’t had to compromise either style or fit, which is what I always wanted.”

Two-in-three Fabulous readers with size DD+ boobs struggle to find clothes that fit.

And, four in five women told us that the clothes they usually buy are often too tight, gape, show their bra straps or have low necklines.

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Now Fabulous, The Sun’s lifestyle brand for women, has launched the , its first fashion line, which aims to solve readers’ style woes.

The limited-edition, seven-piece summer capsule range features five dresses and two tops, all of which have been designed with the help of more than 2,500 readers.

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Readers have been part of the design process via Facebook, WhatsApp, email and our website.

They’ve helped make key decisions on everything from the prints and colours, to the style and fit.

I haven’t come across anything that is as bust-friendly as this before.

Imani EvansFashion model and influencer

Meanwhile, specialist designers have made essential clothing tweaks - including hidden poppers, shirred fabric detailing and additional lining - to make the problem of dressing a big bust a thing of the past.

Abby says: “Even though I’m surrounded by clothes 24/7 in my job, I constantly struggle to get things to fit my 34G bust - until now.

“The readers’ input to this collection has been invaluable and together we’ve made a range that will flatter their busts and they’ll love to wear for years to come.”

Prices range from £35 to £55. To order, visit .

Why Fabulous' Fuller Bust Collection is good for your wardrobe - and the planet

Abby McHale, Fabulous’ Deputy Fashion Editor, commented: “From the outset, sustainability was important to us.

“Considering that 30 percent of products globally are destined for landfill before they’ve even left a warehouse, we’ve decided to only start making our clothes once orders have been placed.

“This means your order will take a little longer than what you’re used to (four to six weeks), but we’re hoping you think, like we do, it’s worth the wait.

“We also ensure factory workers are paid bonuses from the collection, plus we work with the charity, Pratham, in India to fund education centres for kids in migrant areas.

“Buying a dress can support a child’s education for two months.”