IN THE BAG
Primark fans are raving about the summer ‘It’ bag still in store that is ‘the epitome of happiness’ and ‘holds it all’
Scroll down to reveal why Primark is the place to go for bargains
FROM the right size to affordability, finding the perfect summer bag can be hard to come by.
But if you've searched high and low but to no avail, then you may just want to take note...because fashion fans are claiming they've found "the bag that does (and holds) it all."
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And perhaps the best part of all? It costs just £22 from none other than Primark.
So, if you're looking for a minimalist tote that complements your everyday style, then look no further than '.'
In a clip shared to the high-street store's official TikTok page (), an employee could be seen holding up the popular chic shopper bag in question.
Available in a choice of tan or black, it's made with a soft faux leather for a classic appearance and has gold-toned hardware details that offer an elevated look.
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Not only that but it also boasts a large capacity main compartment, making it the perfect addition for any shopping trip or day out.
Meanwhile, the two shoulder straps ensure added comfort and easy carrying all day long.
This is the epitome of happiness
Primark shopper
The online product description reads: "Whether you're actually shopping and need the extra capacity for your buys or you simply like to go about your day without leaving behind the essentials, this will surely be the bag for you!"
It wasn't long before the post went viral, racking up thousands of views and several comments from fashion fans up and down the country.
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And while Primark went so far as to brand it the 'IT' bag of the summer, they weren't the only ones to think so.
"This is the epitome of happiness," praised one.
I found the nicest bag in Primark and it's going viral and 90s fans will love it
A second was eager to know if the bag was available in black and once confirmed it was, she enthused: "I’m getting it!"
A third fashion fan who was eager to get her hands on one commented: "I got the brown one!"
And it's not the first time Primark has sent shoppers into a frenzy over their large selection of summer bags in recent weeks.
Fashionistas raced online to praise the retailer's latest summery bag which features a blue and white check design complete with intricately beaded cherries.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They "sell a lot of items" - Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They "do very little advertising"
- While their clothes offer the "latest trends", they "don’t use expensive hangers, tags or labels".
- And lastly, they try to be "as efficient as possible when transporting products from factories to stores". This includes things like asking "suppliers to pack our t-shirts so they are ready to go straight on shelf".
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the
Amongst them was , who dubbed it ‘Primark’s best beaded bag yet.'
Alongside a short clip of the holiday bag, which is the perfect purchase for anyone looking to add a pop of colour to their outfit, she enthused: “Can’t get over this one.”
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And social media users were just impressed, with one person raving: “OMG Primark are slaying with these bags.”
Another commented: “It’s giving Mamma Mia!"
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