DRESS TO IMPRESS
‘Ok Primark… coming in hot with summer looks’ fashion fans race to nab new £20 dress that’s perfect for the warm weather
Scroll down to see other Primark buys shoppers are raving about
PRIMARK fans are scrambling to get to their nearest store to get their hands on a new dress that’s perfect for summer.
If your wardrobe needs an upgrade for the warm weather, you’ll need to check this out.
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Particularly if you’re on a budget and can’t afford expensive buys, you’ll be thrilled to know that Primark’s latest summer dress is just £20.
Primark took to social media to show off the new floral frock, leaving shoppers stunned.
Alongside the Instagram picture which showed off the new dress, the chain penned: ‘How good do our new prints look?’
The tropical midi dress is bright, with a vintage vibe thanks to its sweetheart neckline and full skirt.
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It’s perfect for warm days and is sure to turn heads and brighten up your day.
The tea-length dress is made with a soft and lightweight fabric and the fitted bodice is super flattering.
It’s even got pockets.
This sleeveless dress will look perfect for any occasion - whether it’s a casual picnic in the park, a garden party, or even as a summer wedding guest - it’s sure to be worn time and time again this season.
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Sizes range from a 6 to a 22, making this frock perfect for a variety of body shapes.
If you’re a parent, there are also matching dresses for kids.
‘This is essential in my life’ fashion fans go wild for brand new seamfree sets - they're only £6 and perfect for summer
Social media users were left very impressed with the @ Instagram post which quickly racked up almost 19,000 likes.
Fashion fans raced to the comments to share their thoughts on the stunning dress, as many praised the chain for the colourful print.
More brilliant Primark finds
NOT only are shoppers loving this new dress, but fashion fans have been raving about a range of other buys from the chain recently...
LEOPARD PRINT: If you're into animal print, you'll need to check out Primark's latest leopard print slip skirt and midi dress.
MATCHING SETS: For those that need to give their underwear drawer a refresh, the new matching underwear sets will have you open-mouthed.
DRESS OF DREAMS: If you've got a wedding to go to this summer, the comfy and flattering frock from Rita Ora's range is sure to turn heads.
FROCK ON: If an everyday summer dress is missing from your wardrobe, this white midi frock could be one for you.
One person said: “Love those prints!”
Another added: “Colour at last! Banish the beige.”
Someone else wrote: “Print is summer ready vibes.”
Another Primark fan beamed: “Ok Primark...coming in hot with summer looks.”
Meanwhile, other shoppers were keen to praise the entire collection.
One Primark shopper wrote: “This is my very favourite collection yet!!”
A second agreed: “This range is the best I’ve ever seen, I was blown away yesterday by it all.”
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A third chimed in: “Love to see colours and big bold flowers.”
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They "sell a lot of items" - Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They "do very little advertising"
- While their clothes offer the "latest trends", they "don’t use expensive hangers, tags or labels".
- And lastly, they try to be "as efficient as possible when transporting products from factories to stores". This includes things like asking "suppliers to pack our t-shirts so they are ready to go straight on shelf".
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the
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