Dollar Tree’s viral $1.25 hair product is flying off shelves – it’s identical to Sephora’s but $35 cheaper

CONSUMERS have flocked to one discount retailer for a hair product that works the same as other high-end competitors.

Dollar Tree's viral root touch-up spray costs $35 less than a similar product at Sephora.

One shopper posted an Instagram featuring the Dollar Tree product which instantly received positive feedback from many consumers.

The root touch-up spray comes in black, brunette, and blonde.

Some social media users have already found the product at their local Dollar Tree.

"I just bought it in black, works great," commented one social media user.

"I usually buy the L’Oréal root spray for 12.00 and this is very comparable!!!"

"I hope I find this," said another.

After purchasing the product, some consumers said the hair spray had an off-putting smell which could signal that the brand is of a lower quality than its rival Sephora.

Still, many shoppers said the price point is worth some quality issues.

Sephora offers Oribe's Airbrush Root Touch-Up Spray which sells for $36.

On Sephora's website, the product has been "hearted" by over 4,000 shoppers and has received an average 3-star rating.

STORE CLOSURES

Dollar Tree's CEO has announced plans to shutter nearly 1,000 US stores.

Some experts have blamed government policy for the bargain chain's looming closures.

Dollar Tree, the parent company of Family Dollar, revealed it would close around 1,000 stores in the coming years.

It announced in March that it would shutter the stores after the discount retailer it acquired nearly a decade ago plummeted in value.

Dollar Tree plans to close about 600 Family Dollar stores in the first half of this year.

This will be followed by the shuttering of 370 Family Dollar and 30 Dollar Tree stores over the next several years.

Meanwhile, a Walmart shopper is urging others to check their receipts before leaving the store after being charged for an item they never bought.

And Powerball players are being asked to double-check their tickets as a $100,000 prize remains up for grabs.