, the survey also explored the concept of “unintentional snacking," or eating for reasons not necessarily due to hunger, and found that it regularly plagues 30% of Americans.
Only six percent say they don’t fall victim to unintentional snacking.
As a result, respondents have created bad snacking habits (26%) or lacked energy (21%).
But Americans seem to be taking matters into their own hands, as 27% are working to make more informed snacking choices this year.
Five ingredient family meals in a pinch According to the results, intentional snacking means choosing snacks that are healthy (43%) or that will give them an energy boost (30%).
For others, it looks like setting a limit on how many snacks they have per day or planning the snack ahead of time (both 29%).
In fact, almost half (49%) of respondents would be more likely to eat intentional snacks if they knew there were health benefits — including hard-boiled eggs (43%), Greek yogurt (39%) and cottage cheese (31%).
“With so many Americans skipping meals on a regular basis, it’s important to make the most of your daily snacks,” said Dhriti Batra, Brand Director, Cultured, Lactalis Heritage Dairy.
Examples of intentional snacks
Some examples of snacks that you could intentionally include in your diet for health benefits include:
- Mixed nuts
- Greek yogurt
- Smoothies
- Hard-boiled eggs
- Cottage cheese
- Fruit
“Try incorporating protein-packed ingredients into snacks such as smoothies or salads.
"There’s no need to only stick with your same old go-to snacks; trying something new can expand your palate and even reveal new favorites.”
The survey also explored how Americans are making the most of their breaks and revealed that snacking is an integral part of life’s in-between moments.
FILLING YOUR FREE TIME
Results found that Americans average four hours of free time each day and fill that time by watching TV (69%), scrolling through social media (48%) and of course, snacking (40%).
And ideally, that break would last for about an hour and 15 minutes (74.7 minutes).
Yet still, 37% of respondents admit they frequently still feel like they’re “running on E” following their breaks.
More than three-quarters of respondents (78%) agree that they relish in even a few moments of downtime.
“The survey results found that almost two in five people don’t feel refueled after their breaks. Between work, school, chores and everything in between, it’s no secret that Americans need some downtime,” said Batra.
“While it’s important to relax and unwind, it’s equally as important to nourish your body during breaks so the rest of your day goes smoothly.”
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Breakstone’s between June 10 and June 13, 2024.
It was conducted by market research company , whose team members are members of the Market Research Society () and the European Society for Opinion and Marketing Research ().