CROISS-OVER
Lidl launches ‘first-ever’ croissant bag & some think it’s bonkers but others say it’s the accessory of the year
Watch our video above to see Lidl's Croissant Bag in action
JUST when you thought you’d seen it all, Lidl has created a handbag that immortalises one of the supermarket’s most iconic bakery items - the croissant.
In an unexpected croiss-over, Lidl has cooked up a delicious new partnership with absurdist designer Nik Bentel to create the bonkers bag, and shoppers are going wild for it.
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The soft leather ‘bakery bag’ marries a roll top clutch style with a traditional paper bag, and has two strap options for day and night wear.
Hailed as the “perfect blend of absurdity and icon” and “a treat that looks good enough to eat”, the bag is being tipped as a versatile statement fashion piece.
As well as the see-through ‘Croissant bag’, shoppers also get a luxury leather croissant purse that closely imitates the Lidl bakery item that sells 122 units every minute.
While Nik’s products usually sell for hundreds of dollars, the Nik Bentel x Lidl ‘Croissant Bag’ will be priced at just £50.
More on Lidl
All proceeds will be going to children’s charity, the NSPCC.
If you want to get your hands on the unusual limited-edition bag, you’ll have to be quick.
The bag will go on sale via the website on Thursday August 29 at 3pm - and fans are already excited.
Following the announcement on TikTok - which has racked up over a million views - Lidl shoppers have taken to social media to crown it the ‘must have accessory of the year’.
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Fashion-crazed fans declared: “I’d give my life for this just say the word”, “Most beautiful creation I’ve seen”, “NEED IT!!!”, “THIS IS SO CUTE WHAT THE HECK”.
Nik, who previously designed the ‘Pasta Bag’, has designed the wacky Lidl ‘Croissant Bag’ in line with his usual ethos of ‘embracing the absurdity of the every day’.
Unboxing the £20 Lidl Mystery Box
He shared: “I’ve always believed that design should take the mundane and make it memorable. Working with a brand like Lidl for our first UK partnership, that is so well-known for its witty and humorous relationship with its customers, was a no-brainer.
“Throughout the creative process, we looked at tying together the cult-status bakery item from Lidl, with our love of celebrating the norm – this gave us an opportunity to think deeply and create something truly unique.
“To make it super dynamic, we have made the bag multi-functional, with multiple styling options so the wearer can have their own personal spin on it.
“My team and I truly loved learning about what the Lidl customer base appreciates about its iconic bakery, and can’t wait for the world to meet our Croissant Bag.”
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Fashion editor reveals her thoughts on Lidl's croissant bag
Deputy Fashion Editor Abby McHale gave her views on the unusual trend...
The collaboration no one saw coming, one between New York based designer Nik Bentel who is known for their quirky designs and Lidl.
Whilst the 'croissant bag' is taking social media by storm, £50 for a bag that says Lidl on the front is quite a price to pay, even if it is said to be the must have accessory of the season.
As fun as it looks and a great marketing ploy for both parties - and great for raising money for charity - we all know how quick social media moves onto the next thing and this will be over before a real croissant cools down.
Meanwhile, Joanna Gomer, Marketing Director at Lidl, said of the campaign: “We know our bakery has cult status and our merch drops have flown off the shelves over the last few years and now with this launch we are set to make waves in the high fashion world.
"Nik has completely transformed our most coveted Lidl Bakery item into an exceptional high quality fashion piece, and we can’t wait to watch the Lidl Croissant Bag be the newest, most unexpected item to take the world of luxury fashion by storm.”
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