MARKS ADDS SPARK
Marks & Spencer give their underwear line a very saucy makeover with sexy style briefs & bras
New fashion director Maddie Evans said: 'It’s not about age, it’s about attitude'
IT IS the trusted high-street store women have bought their undies from for generations.
But Marks & Spencer has given its lingerie line a saucy makeover for this year’s autumn/winter collection, which lands in stores and online tomorrow.
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Designs that would not look out of place in boutique chain Agent Provocateur are in the new range, with cut-out briefs, sheer bodies and chained bras on offer from £8.
Elsewhere, other highlights from the new collection include £199 burnished gold leather trousers.
The revamp comes after demand for the store’s lingerie lines helped fuel its 9.4 per cent jump in revenues to £13.1billion last year.
One in two British women now owns an M&S bra and 20million bras and 60million pairs of knickers were sold last year alone, making the store the No1 UK retailer for lingerie.
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And this year the company unveiled its hit 200-way bra designed to be worn under virtually every kind of neckline, from £24.
It has styles that appeal to Gen Z as well as the loyal customer base.
The move to bolder designs comes since the appointment of ex-Topshop fashion director Maddie Evans, head of womenswear at M&S since 2021.
She said: “It’s not about age, it’s about attitude.”
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Here, we sample some of the new designs.
Love Island star poses in lingerie
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