PRIMARK’S make-up counters have rocketed in recent years.
From dupes of our favourite designer products to innovative tools, you can pick up everything you need for usually less than a fiver.
And now, the fast fashion giant has formulated an all-new lip gloss that plumps up pouts in seconds.
The PS... Lip Plumper comes in two shades of pink and clear, at just £3 each.
“Ever dreamt of having smooth, plump, volumised and moisturised lips?” Primark bosses asked.
“Well, you can have it all with our lip plumper!
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“Packed full of vitamin E, this lip gloss is here to give an instant volume and plumping effect to your lips.
“The pink shimmer colour is always a winner, meaning you can perfect that pout all day, every day.
“Simply apply and wait to see the amazing effects.”
Lip plumpers work by temporarily enhancing the fullness and appearance of the lips, usually through ingredients that cause mild swelling.
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And while they’re not a permanent solution like lip filler, they’re a cheaper and safer alternative.
Most use ingredients like capsaicin (from chilli peppers), menthol, cinnamon and or ginger extract to tingle the delicate skin on the lips.
This irritation causes the blood vessels to dilate, increasing blood flow to the lips and creating a fuller appearance.
The slight tingling or burning sensation people feel is a sign that the product is working its magic.
Shoppers have beamed that the bargain product "might just replace their lip filler appointments".
Among Primark’s other autumn beauty drops are PS... Pro Instant Blusher and Bronzing Drops at £3.50 each.
Primark's best buys for Autumn
Heading into Primark soon? Keep an eye out for these items.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.
, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it's made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
£16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse - essentially everything you need for the day - all for £16.
, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
, £16
Barrel, balloon, horseshoe - whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.
s, £24
It's boot season and instead of feeling like you need to buy one in every colour, length, height - its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.
There’s also a £4.50 PS… Pro Cream Contour Wand in two shades of light and dark.
“Sculpt and enhance your bone structure and finest features with this PS… Pro Cream Contour Wand,” a blurb reads.
“Formulated to offer buildable coverage, this product can be blended out to achieve a light contour or layered for a more intense look.
“It’s presented in a slender squeeze tube with a cushion applicator for precise use that helps you flawlessly execute the creation of a sculpted, contoured complexion.”
There’s six shades in the all-new £6 PS... Pro Airbrush Foundation, which Primark bosses say “creates a perfected base that minimises imperfections”.
They added: “Available in a range of shades, this liquid foundation is designed to help deliver an airbrushed effect on the skin, working to smooth the complexion and leaving it with a radiant, skin-like finish.
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“Hyaluronic acid and Vitamin E are infused into the lightweight formula for added hydration and skin benefits.
“With a buildable coverage, apply the desired amount with a brush or beauty sponge until you’ve reached your ideal coverage.”