WHAT THE ELF?
Fashion fans left in hysterics by new £49.99 Zara dress they think looks like Dobby’s ratty elf tunic in Harry Potter
Others insisted they wouldn't want to pay nearly £50 for a dress that looks like they "slept in it"
ZARA is known for pushing the boat out when it comes to fashion.
But it seems they may have taken things a bit too far with one of their latest offerings.
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In fact, fashion fans are so unimpressed with their £49.99 creased midi dress that they're even comparing it to the ratty tunic Dobby the house elf wears in Harry Potter.
One style queen, aka the Fashion Menace, to share a video of the dress on a mannequin in the store.
And over the top of the video, she used a soundbite of Dobby in the Potter films saying: "Master has given Dobby a sock!"
She shared the alongside the hashtags #dobby #dobbyisfree #zara #zara2024 #fyp #foryou #whatisthis #dobbythehouseelf.
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The comments section on the video was almost immediately filled with people's hilarious remarks about the dress.
"It's giving the ability to part the red sea," one wrote.
"Serving fitted sheet that I was too lazy to fold!" another added.
"It’s giving, been in the laundry basket a couple weeks but you have no clean clothes so febreeze it and wear it anyway to walk the dog," a third giggled.
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"It just genuinely looks like dobby’s outfit but yassified," someone else said.
"I don’t need to pay £50 to look like I slept in the clothes," another insisted.
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"Why is it medieval?" someone else wondered.
"Is this a joke?" another asked
To which the fashion menace replied: "Unfortunately not".
"Why does it come pre wrinkled?" another wondered.
As someone else wrote: "Someone at the meeting said periwinkle and the others wrote down pre-wrinkle or something?"
"For real, because who thought of this?" the poster replied.
Why is Zara so popular?
Zara was founded in 1975 in Spain, and the first UK store was opened in 1998. It remains as one of the most popular stores on the high street, but why?
Rather than producing more quantities of a style, it is said Zara focuses on producing more styles.
Some stats suggest Zara releases 24 trend-led collections every year, 500 designs a week and almost 20,000 per year. Other estimates put its production levels at 450 million garments a year.
Even if a style sells out very quickly, there are new styles waiting to take up the space. This means more choices and higher chance of getting it right with the consumer.
Zara only allows its designs to remain on the shop floor for three to four weeks, and this pushes the consumer to keep visiting the store or website, because if they were just a week late, the clothes of a particular style or trend would be sold out and replaced with a new trend.
At the same time, this constant refreshing of the lines and styles carried by its stores also entices customers to visit its shops more frequently.
"Like how wasn't this an accident?"
"We use these to mop the floor in my country!" another pointed out.
"Me trying to convince my mum that wrinkly clothes are trending so I don't have to iron my clothes," someone else said.
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"My mum would definitely try and iron it out," another laughed.
As someone else wrote: "You know a millennial took over the job because they just refused to iron and called it 'trendy'."
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