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THEY'RE known for their incredible dupes.

And it seems Primark has done it yet again with a new jewellery range, which is out just in time for Christmas.

Shoppers are sure to be racing to Primark for this new Christmassy jewellery range
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Shoppers are sure to be racing to Primark for this new Christmassy jewellery rangeCredit: TikTok/@primrk_wrexham
The necklace features a red heart with gold dots around the edge
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The necklace features a red heart with gold dots around the edgeCredit: TikTok/@primrk_wrexham
The Primark necklace looks strikingly similar to the Van Cleef Sweet Heart pendant
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The Primark necklace looks strikingly similar to the Van Cleef Sweet Heart pendant

The store in Wrexham to share a video of the latest offerings, in the perfect Christmassy colour of cherry red.

The clip began by showing three new jewellery items alongside a big red velvet bow - a bracelet, a necklace and earrings, all featuring small red hearts.

The camera then focused on the items individually, starting with the £2.50 gold-trimmed stud earrings.

The necklace, which comes in at £3, was up next, with the red heart attached to a gold chain.

Read more Primark stories

And it looks as though Primark took inspiration from the famous Van Cleef & Arpels Sweet Heart pendant, which comes in at a whopping £1,590, for the necklace.

They also appeared to have used the designer range to model the bracelet in the range on too.

The £3 bracelet, featuring little hearts connected with a gold chain, looks similar to the Van Cleef clover bracelet, which comes in at £4,200.

So Primark are to have a sell out with their dupe, which is £4,197 cheaper than the Van Cleef one.

"Get Christmas Ready with these must haves," they captioned the video.

And shoppers were quick to comment on the new range, with one agreeing: "Nice for Christmas!"

‘So cutesy,’ Primark fans gush over super cosy Disney Christmas star buy

";Oh these are super cute, I need them!" another added.

"They are so cute xxx I’m definitely gonna buy them," a third commented.

"I'm getting that!" someone else said.

Primark is definitely a shop to visit this Christmas, judging by the festive bits they have in.

One of the most talked-about items is a little black dress, with a huge bow at the back.

People have been taking to social media in their droves to rave about the minidress.

Why is Primark the place to go to for bargains?

JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.

  • They "sell a lot of items" - Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
  • They "do very little advertising"
  • While their clothes offer the "latest trends", they "don’t use expensive hangers, tags or labels".
  • And lastly, they try to be "as efficient as possible when transporting products from factories to stores". This includes things like asking "suppliers to pack our t-shirts so they are ready to go straight on shelf".

For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the

Liz posted a TikTok showing how the £20 dress looked on her size 16, 38E figure, and definitely needn't have worried that it might not be flattering.

"The £20 party dress we all love! Run to Primark!" she captioned the video.

"10000% looks better on you than on the model," one person wrote in the comments.

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"It was made for you!!!!" another said.

"Looks amazing - absolutely stunning in your body shape," a third gushed.

Meanwhile, the bracelet appears to have taken inspiration from the famous clover one
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Meanwhile, the bracelet appears to have taken inspiration from the famous clover oneCredit: TikTok/@primrk_wrexham
The clover design on the Van Cleef bracelet and necklace were popular last summer
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The clover design on the Van Cleef bracelet and necklace were popular last summerCredit: van cleef
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