Shoppers in frenzy over supermarket’s £15 Christmas dress hailed as ‘must-buy for the party season’
SHOPPERS are racing to Sainsbury's to bag the perfect dress that takes you through Christmas into New Year - and it's in the sale.
The supermarket's in-house fashion brand, Tu Clothing, has reduced the £30 red satin midaxi dress to just £15.
Available in sizes eight to 24, the bright red colour is perfect for the festive season while the satin material elevates it to partywear perfection.
Tu Clothing bosses say: ";Our statement satin dress is a favourite from our latest collection.
"Designed in a flattering silhouette, this dress comes in a midaxi length and features a sleeveless style- An elegant option for special occasions and events."
Strictly Come Dancing star Montell Douglas has already been spotted wearing the gorgeous red frock on the BBC show's It Takes Two spin off.
And savvy shoppers are also raving about the versatile and timeless silhouette after managing to get their hands on it.
A size 20/22 fashionista gushed: "Trying on the Tu Clothing viral red dress! I’m absolutely obsessed with the colour, fit and everything.
"You’ll find me in Tu Clothing this whole festive season."
Someone else wrote: "Beautiful dress thick good quality fabric, a must-buy for the party season."
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A third said: "Wasn’t sure how this would look on but it fits nicely and is really flattering, perfect for the Christmas party season."
"Perfect for this season and beyond", gushed another fashion fan.
A fifth echoed: "I bought this for Christmas events and it’s perfect! Fits amazing with a lovely material!"
Meanwhile, a sixth added: "I ordered this dress the other day, everyone needs a red dress for Christmas. That colour pops OFF."
Elsewhere in store, fashion fans are going crazy for the supermarket's new pyjama collection for Christmas.
The British supermarket has been hailed as the place to go for cute pyjamas in recent years - and their new collection proves they're still number one.
The collection offers lots of new festive favourite in cotton and satin materials depending on which you prefer.
One satin set features a pink and red pin-strip shirt and bottoms with large candy canes printed on, and it even includes a matching eye mask.
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There's also an adorable burgundy and cream satin set with large pink bows printed on top which is also £6 off and down to £18.
Another set that is catching fashionistas eyes is the cream bow printed pyjamas in the same style with a cotton material.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.