Aldi launches brand new range of cheap rose wines for Christmas including Whispering Angel dupe that’s half the price
TIS the season for Christmas tunes, sparkly outfits… and rosé.
Aldi has revealed a 70 per cent surge in rosé sales compared to last year - and one of their offerings is a Whispering Angel dupe that’s half the price.
When it comes to rosé wine, Britain has gone Whispering Angel mad - and even Adele has said she is a super fan.
But with bottles costing up to £24 you may be excited to discover an affordable dupe is now at Aldi.
The supermarket is now selling Chassaux et Fils Saint Victoire Provence Rosé as part of its new range.
And at £10.99, it may be more realistic for your Saturday night tipple.
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Made with the same four grapes, the Aldi dupe claims to offer a high-quality drop at a more purse-friendly price point.
Aldi says: “This Provençal gem balances ripe berry flavours with floral undertones for a smooth, luscious, well-rounded rosé.
“Encased in an elegant bottle, it’s the ideal gift for a loved one this Christmas.”
And wine experts have also taken note of the Whispering Angel dupe.
Lucy Hitchcock, who runs the page, previously took to social media to praise the wine.
She gushed: “Aldi have taken things to the next level with this dupe.
Whispering Angel is the flagship wine of Château d’Esclans, a vineyard north of Saint Tropez, France.
After exploding onto the market, it became a celebrity favourite - including among the Beckhams.
Adele even told that her first lockdown food shop was for ketchup and Whispering Angel, and said it “turned me into a barking dog. It did not make me whisper.”
The hype is thanks to its gorgeous bottle, Instagrammable look and champagne-style branding.
Whispering Angel made rosé cool again, lots of sommeliers believe.
There was a period where rosé was viewed as inferior to its red and white counterparts.
The story behind Whispering Angel's fame - and some affordable dupes
IT'S one of the world’s best-known — and loved — wines, but Whispering Angel comes at a price.
Made by French winery Château d’Esclans in Provence, it first hit the market in 2006 and transformed the fortunes of rosé vino.
Once dismissed by wine experts as a poor relative to red and white, rosé has become a year-round must-have thanks to Whispering Angel’s smart marketing, complex flavours and A-list fans including Adele and Victoria Beckham.
It’s now the most recognisable rosé wine around, selling one million cases each year in 106 countries. It’s even credited with introducing pink vino to Americans, with Nielsen ranking Whispering Angel as the best-selling rosé wine in the US.
Perfectly pale pink in the glass, it’s made from red grapes including grenache, cinsault and vermentino and is loved for its rich red berry ripeness, floral notes and smooth, bone-dry finish.
It can be drunk with everything from seafood to salad but is a dream all on its own, ideally served cold on a sunny day.
Yet at around £20 a bottle, it’s not an everyday wine unless you have a Beckham-sized budget. But — whisper it — there are some fantastic, similar-tasting vinos on the shelves so you won’t need to go without completely.
To help you find the perfect Whispering Angel dupe, we’ve sampled a range to see which one is the ultimate Provençal-style pink without the price tag.
But its popularity has rocketed over the last five years, partly thanks to Whispering Angel.
The hype isn’t set to die down either.
Global consumption of rosé will climb from 2.23 billion litres in 2020 to 2.63 billion in 2025, according to market analyst GlobalData.
Julie Ashfield, Managing Director of Buying at Aldi UK says: “We've seen an unprecedented demand for rosé this Christmas.
“It seems Brits are ready to break with tradition and embrace a more vibrant, refreshing festive tipple.”
This trend aligns with broader industry observations, with experts noting that rosé's light, refreshing character and its versatility as a pairing for party snacks and canapés are key drivers of its growing popularity during the festive period.
Aldi’s £6.29 Pierre Jaurant Sud De France Rosé was recently crowned the nation's favourite Aldi wine in a customer poll, garnering nearly 20 per cent of 420,000 votes.
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This award-winning rosé offers floral aromas, juicy red berries and a crisp finish, making it “the perfect pairing for Christmas canapés and celebrations,” according to Aldi.
Other wines in Aldi's rose range are their Specially Selected Sancerre Rosé (£13.99), and Unearthed French Caladoc Rosé (£9.99).