‘Soft as cashmere’ cry shoppers as they run to Sainsbury’s for £45 winter coat that’s so in demand it comes in 5 colours
SHOPPERS have been left in a frenzy over a supermarket coat that's as "soft as cashmere" and will keep you cosy this winter.
Tu Clothing, the in-house fashion label for Sainsbury's, has even released the wool-look trench coat in five colours because it's so in demand.
The long coat is priced at £45 and is available in sizes eight to 24.
It was first released in earthy neutrals like olive green, grey and the colour of winter, chocolate brown.
Supermarket bosses later added a camel colourway to the collection before bringing out a classic black version too.
The chic and versatile wardrobe hero is perfect for tackling unpredictable winter weather in style and effortless layering.
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Tu Clothing chiefs say: "Stay stylish in our wool-look trench coat, featuring a standard collar with a top button fastening, side pockets and a waist belt.
"This transitional season coat is perfect for layering when the weather isn't as predictable as we'd like it to be!"
Shoppers will have to be quick to snag the must-have piece before it flies off the shelves again - with the chocolate brown one repeatedly selling out.
And delighted fashion fans who have managed to bag one are already singing the coat's praises.
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One gushed: "I cannot believe that I got such a lovely coat for that amazing price.
"Thank you Tu for making this coat so affordable and so lovely."
A second said: "I bought this coat and I am delighted with it. I cannot believe I’m wearing a winter coat from Sainsbury’s.
"The price is amazing, really good value for money. I am now a convert to Tu and happy to give up the high street brands where I’ve been spending a fortune."
"I purchased both the olive and brown [and] I've recieved so many compliments", wrote a third.
A fourth echoed: "Lots of compliments and disbelief at cost of coat. I have had many coats from the Tu collection and never had any disappointment."
A fifth chimed in: "I had been waiting for weeks for this coat to be back in stock, finally got it and I love it.
"It looks more expensive than what it was and you can dress up or down. Definitely size down if you don’t want an oversized fit."
Meanwhile, a sixth cried: "It is so soft like cashmere. The coat ticked all the boxes.
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"Right length everything about the coat was beautiful and an excellent fit.
"The coat was so nice I bought the green, brown and grey. The colours are beautiful."