SKIN WIN

I’m a beauty writer and skincare fanatic – the bestselling brand that’s my favourite and here’s why you should invest

I reach for one serum above all other products...

ACHIEVING a healthy complexion doesn't always mean you have to shell out on pricey skincare.

I adore wallet-friendly brands like CeraVe and La Roche Posay for their simple, no-nonsense formulas.

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I still remember the first time I ever tried Medik8.

My product of choice was the brand's cultand - as a religious user of budget serums - I thought there was no way that a £39 serum was going to be worth the price tag.

But how wrong I was.

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I'm not sure if it was the lightweight, fast-absorbing formula, or instantly brightening results that did it for me, but after that first use, I was hooked.

Since then, I've tried almost everything the brand sells, and have (almost) always been impressed, thanks to Medik8's innovative, elegant formulas, which deserve their admittedly hefty RRPs.

And, as shoppers continue to race to pop products into their baskets, it seems I'm not alone in my adoration for Medik8.

were Medik8 products, making it the website's bestselling brand for cleansers and serums, with over 6,000 and 3,000 units sold, respectively.

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Founded on a unique CSA principle - which involves using vitamin C and SPF in the morning, followed by a vitamin A (AKA retinoid) at night - Medik8 products are developed in the UK and the brand is a certified B-Corp.

Here are my top picks...

Medik8 Total Moisture Daily Facial Cream

I have combination skin, meaning I suffer from both oiliness and excessive dryness - the joy!

So finding a moisturiser that deeply hydrates my skin without creating a greasy, oily sheen can be tough.

However, I've been impressed with this indulgent formula, which has a cooling, almost whipped texture that quickly sinks into skin.

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Before I begin, I've heard very mixed reviews about vitamin C serums.

While I swear by these glow-promoting, skin-clearing formulas, others will experience irritation and sensitivity.

So if you've never tried vit C before, I'd advise that you don't make this £59 Medik8 serum your first rodeo, and instead, I'd suggest dipping your toe in with an inexpensive formula like .

That said, I swear by this C-Tetra Luxe serum - which contains twice the amount of vitamin C of the OG - and I have it to thank for clearing and refreshing my skin.

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Hydration is key to nearly all of your skincare concerns, and this serum has it in spades.

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Starring plumping, hydrating hyaluronic acid and healing vitamin B5, the product features a cocktail of refreshing ingredients that flood skin with moisture.

While it's heavier - and slightly stickier - than other hyaluronic serums I've tried, the formula doesn't leave your complexion feeling heavy or 'stuck', and instead instantly alleviates feelings of dryness and tightness.

I prefer the texture of this Hydr8 B5 Intense Serum to the OG , which I find a little too sticky, plus, its more potent, fast-acting formula delivers more noticeable results too.

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