FROM sprays and mists to mousses and creams, shops are now full of products for people wanting an instant tan.
But 50-year-old footage, which has been newly uncovered, is believed to show the first ever fake tan being used in Britain - and it was applied with a paint roller.
The bizarre old film from the archives of British Pathe shows Bond Girl Caroline Munro being slathered in a thick, heavy dark beige cream in Hyde Park in London in 1967.
Caroline, who was 18 at the time of the film, was on one of her first acting assignments and the clip was captured 10 years before she played Naomi in the 1977 smash The Spy Who Loved Me.
In the ad, the actress wears a white bikini as she emerges from the Serpentine Lake on a scorching day.
The narrator says: “Aphrodite the goddess of love just came out of the sea one day.
“The Romans agreed, but they called her Venus. Any day in summer you can see the British version come ashore at London’s Serpentine, but these days no-one is satisfied with nature as it is.
“Take body paint for instance, the do-it-yourself age answer to wode, the exterior decorator’s dream come true. Instant tan for the girl who doesn’t even need a roll on.
“The makers think it’ll be all the rage once the knack spreads - and it doesn’t come off on your clothes.
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“Anyway, who wants to wear clothes when they can cover themselves in glorious technicolour?
Tans were not easy to achieve in Britain until the advent of air travel in the late 1960s and even then, an all-year-round glow was almost impossible.
And even though fake tan products were launched 50 years ago, tanning expert James Harknett said they weren't popular.
James, who helped launch the St Tropez brand said: "Back in the day having a tan meant you worked outside and was associated with a different class.
“The browner you were, the poorer you were. However when Coco Chanel came back from the French Riviera, she had a tan and people said how nice it looked on her.
“So people thought if she's having a tan than it's OK for me to have one.
“People want an all year tan because it enhances what you already have, it can frame muscle tone, it can frame the bone structure.
"When you have golden skin you immediately feel much more lean and much more athletic. When you're tanned you feel great.”
Earlier this month, we told you the five things a dermatologist wants you to know about fake tan.
We also revealed the best fake tan for 2017 from Fake Bake to Rimmel.