Primark’s Autumn/Winter campaign shows what’s coming to store soon… including 90s beauty and a LOT of bright colour
SUMMER has been washed out with the rain water and we are ready to embrace a new season.
With the cosy knits, chilly mornings and copious amounts of hot chocolate come the all new ranges from our favourite high street stores.
Primark is no exception and this Autumn/Winter they are going bold and bright with their new 90s inspired collection.
The concept dubbed “” is designed for everyone regardless of age, lifestyle or demographic.
On their website Primark claims the line “ultimately embodies everything [they] stand for.”
To model their new creations, Primark have roped in a number of “non-conformists”, including a glam gran in her 80s.
, by far the most striking of the models in the new campaign is 88 years old but Primark claim she is “still partying her way through life like it's 1999.”
The vibrant grandmother’s inspiration is The Queen for her commitment to her role and fabulous style and if she had her own hashtag it would be #BeYourOwnSelf.
As well as wearing the new designs better than most people in their 20s the near-90-year-old also had some insightful advice.
She said: “Change what you can and if you can’t, don’t worry about it!”
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Feeling empowered yet?
The clothes themselves feature in a series of fun and brightly coloured images released by the budget fashion power-house.
If seems chunky knits, bold colours and pleather are the order of the day with burnt oranges, mustard yellows and bright reds taking centre stage.
Inspired by the message of freedom the Primark style gurus also took us on a trip down memory lane with a nostalgia-filled blog post on .
Does this mean hair mascara and thin brows are making a come back? We certainly hope not.
Primark is selling a women’s Harry Potter dressing gown for £16… and it’ll add a bit of magic to your bedtime.
The high street brand is also stocking a new £3 candle which is very similar to one by Diptyque… but it’s £42 cheaper.
But the popular home-wares don't stop there as they are also now selling a rose gold bedside lamp… and fans are going mad for it.
