includes bags in a number of different design shapes - the shoulder tote, the backpack, the large pouch, small pouch, saddle bag and the overnight bag.
For those who like bright colours, the collection comes in 12 different vibrant shades.
Each hue has its own name, including everything from “The World is Your Oyster” to “Moss Definitely.”
Price start from just £10 for the small pouch, which has been seen on the likes of Millie Mackintosh who paired hers with a classic white Broderie shirt and jeans.
They then rise to £58 for the backpack, which blogger Sophia Rosemary has shown off on her Instagram.
Many fans have commented on the images of the stars singing the praises of the pretty bags.
One said: "Love the colours here Sophia + you look like a dream babe x"
Another wrote: "So cute! Really love that pop of yellow."
It's not the only bargain to be causing a stir online.
Primark is launching a Harry Potter Christmas range with glittering baubles – and it looks absolutely magical.
Primark have been smashing the themed collections in recent months, with Beauty And The Beast merchandise selling the fastest.