Less than half of women know the early signs of breast cancer and most avoid the doctor – here’s the signs you must watch out for
LESS than half of women know the early signs of breast cancer, a worrying new survey has revealed.
Just 42 per cent of women are confident they know what changes to their boobs could be a sign of of the deadly disease.
And just a quarter think that a lump is the only sign that can be detected without the use of medical equipment.
The findings are from a survey of 19,000 women by cosmetics company Avon, which has launched a campaign to educate women about the disease.
When asked to identify 10 common symptoms of breast cancer just two per cent were able to correctly name all 10.
And while 73 per cent of respondents said they regularly look out for signs of cancer, a huge 60 per cent said they would be hesitant to seek medical advice for reasons including embarrassment and fear.
Many women were also unaware of lifestyle choices that could put them at great risk of the disease.
Almost two-thirds were unaware that regular exercise could help protect against the cancer and 63 per cent did not know that drinking alcohol is linked to a higher risk of the disease.
Sheri McCoy, chief executive of Avon, said: "Early detection is crucial to fighting breast cancer, yet our survey found that women don't know their risks or what signs to look for.
"We want to change this lack of knowledge by using the power of our global network of women - six million Avon representatives and more than 26,000 associates - and our breast cancer partners, to educate women."
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Dr Paul Goss, chairman of the Avon Foundation scientific advisory board and Director of breast cancer research at Massachusetts General Hospital, added: "These figures show just how much work still has to be done in raising awareness of breast cancer, particularly its signs, risks and how to act on concerns about it.
"Awareness is essential, since it ensures that breast cancer is detected at an early stage.
"Early detection is the most effective way of saving lives, it is crucial to tackling breast cancer."
Breast cancer is the second most common cause of death for women.
With more than 50,000 cases each year it is the most commonly diagnosed form of the disease in UK women.
One in eight women across the nation develop the disease in their lifetime.
Nearly 1,000 people die from breast cancer every month in the UK, with the disease killing around 11,500 women and 80 men each year.
The World Health Organisation estimates it kills more than 500,000 people world wide each year.
Women are advised to check their breasts each month for signs of cancer, starting in their 20s.
While most women know to check for lumps and bumps, there are a surprising number of symptoms that you might not know to check for.
1. Change in breast size or shape
Breasts come in all shapes and sizes - but if you notice yours have changed you should book an appointment with your GP.
"They may change at the time of your period, when going through pregnancy as your body ages," Carolyn said.
"By checking your breasts regularly, you’ll get to know whether a change in size or shape is part of what’s normal for you, or if it’s something unusual that’s worth getting checked out by your doctor."
2. An inverted nipple
Some people naturally have inverted nipples - which is absolutely fine.
But, everyone's breasts are different.
Carolyn Rogers, a senior clinical nurse specialist at Breast Cancer Care, said: "If your nipple suddenly starts to be pulled inwards, or changes it's shape or position in any way, then it could be a warning sign."
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3. Redness, a rash or skin sores
It is important to look out for signs of reddening or a rash, on the skin and around the nipple.
A rash in this area could just be triggered by new washing powder, or a lacy bra irritating the skin.
But if it an ongoing issue then it could be a sign of something far more serious.
4. Nipple discharge
If liquid comes from the nipple without squeezing it, it is important to get it checked by a doctor.
"We know from speaking to people on the Breast Cancer Care helpline that this can be a confusing one," said Carolyn.
"But, if it's not normal for you, then mention it to your GP."
5. An indentation
As with changes in the shape and size of your breast, an indentation can also be a sign of breast cancer.
It may look like a small fingerprint that has been indented into your boob - or it may be bigger or smaller.
Whatever its size, if you have a dent in your breasts you should see your doctor immediately.
6. Swelling around the armpit or collarbone
Lumps are the most common sign of breast cancer but they don't always appear in the breast.
Sometimes they can appear higher up, or further to the side, and cause swelling around the collarbone or armpits.
"Breast tissue can be found under the armpits and up to the collarbone, so you may notice an unusual swelling in these areas," explained Carolyn.
So make sure you check all around the breast and surrounding area when you check your boobs each month.
7. Change in skin texture
From puckering to the slightest hint of a dimple - changes in the skin's appearance on your breasts can be a sign of cancer.
For example, if it looks and feels like the peel of an orange, go and check it out with your GP.
8. Constant pain
It is normal for your boobs to feel sore around your time of the month.
But if you have a dull ache that won't go away it can be a sign of cancer.
"Having pain in the breast area is really common," said Carolyn.
"It could be caused by a number of things, for example changing hormone levels before your period or even a badly fitting bra."
If the pain doesn't disappear after a reasonable amount of time, it is worth telling your doctor, she said.
9. A growing vein
It is normal to be able to see your veins on your breasts.
But if one becomes more prominent and continues to grow you should see a GP.
A growing vein could be a sign that cancer is blocking a blood vessel.
10. A lump
The most common sign of breast cancer is a lump in the boob.
Your boobs may look normal on the outside, but you can feel a lump on the inside.
A lump may also be visible on the surface.
It is important that you are regularly feeling your breasts for signs of a lump.
And if you find one book an appointment with a GP straight away.
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