ZOELLA has come under fire for her “rip off” £50 advent calendar which has 12 products inside that are only worth roughly around £21.57 in total.
Beauty blogger Zoe Sugg recently released her 12 Days of Christmas calendar for fans, with “treats” behind each of the dozen doors.
The Boots website says: “12 amazing and exclusive treats, from beautifully scented candles to stunning accessories, stationery, baking goodies and other special surprises".
With 12 products in the £50 calendar, it would roughly work out with each would be worth around £4 each.
However YouTuber Yasmine Summan decided to break down the cost of the individual items and found that similar products can be sourced for as little as 77p each.
She said: "After searching for each item on Amazon and Primark, buying each item individually would all together cost you £21.57 (roughly). So you're paying: £28.43 extra for her name on it."
INSIDE ZOELLA'S 12 DAYS OF CHRISTMAS ADVENT CALENDAR
- Confetti
- A pom-pom key ring
- A ‘jotter pad’
- A pen
- Seven stickers
- A purse
- A candle (30 grams)
- Two cookie cutter (in two separate windows)
- A ceramic bauble
- A votive (candle holder)
- A 30ml room spray
Yasmine found there are two cookie cutters in the calendar which are hidden behind two separate doors and can be sourced for as little as 77p on Amazon.
There is also a mini jotter pad behind one of the doors, and you can purchase a similar one for £1.50 at Wilko.
Other doors include a handful of confetti, seven stickers, a pom-pom key ring, a pen and a 30g candle.
Currently the lists the Zoella calendar as being rated one and a half stars out of five by customers.
One reviews said: “Do not Buy! What a load of tat. Selling for 50 pound is a joke.”
Another said: “Everything in this box is tat (minus the candles) that could easily be purchased from a pound shop. DO NOT buy this for your children, terrible waste of money.”
However not all were negative.
One said: “I bought this and I am so glad I did. Everyone on here is saying it is overpriced, but let’s face it, company’s have to make money! I’m also sure that some of the cost will be for the quality of ye packaging, because to me it feel rather sturdy. I would recommend this product xx.”
Unlike traditional calendars, the 12 Days Of Christmas kicks off on December 25.
Shoppers will be able to open up winter goodies each day up until Friday 5, 2018.
Zoe Sugg, aka Zoella, was crowned the most powerful beauty player in Forbes’ 2017 list of social media stars.
She currently lives in Brighton with her boyfriend and fellow online vlogger Alfie Deyes who runs PointlessBlog.
Zoe recently revealed what her top buys were from Primark - showing off items like a fluffy throw, high heels, skinny jeans, a jewellery box, candles and cushions.