Jump directly to the content
HOL NEW LOOK

How Holly Willoughby ditched her trusty LBDs for glam colourful gowns at the NTAs

The This Morning host rocked a black gown at the NTAs for five years running

SHE’S applauded for her glamorous red carpet looks.

And Holly Willoughby, 36, didn’t disappoint as she dazzled in a floaty blue and yellow gown at the 2018 National Television Awards last night, which was held at London’s 02 Arena.

 Holly Willoughby dazzled at the NTAs last night in a floaty blue and yellow Elisabetta Franchi gown
11
Holly Willoughby dazzled at the NTAs last night in a floaty blue and yellow Elisabetta Franchi gownCredit: PA

The This Morning presenter’s one-shoulder chiffon dress was created by designer Elisabetta Franchi, and featured a satin waist belt and floor-skimming skirt.

The designer label claims to offer "exclusive and elegant Italian dresses for women with a sophisticated and chic style" - perfect for Holly.

The vibrant frock is a new move for Holly who, for five years, rocked up to the glitzy bash in demure black gowns.

In 2010, Holly wowed in a figure-hugging black velvet gown, which featured capped sleeves and a bust low-cut neckline. She accessorised the vampy outfit with a matching clutch bag.

 A vision in velvet - Holly rocked a plush black gown in 2010
11
A vision in velvet - Holly rocked a plush black gown in 2010Credit: Getty - Contributor
 A pregnant Holly wore a glamorous black gown with a bejewelled waistline in 2011
11
A pregnant Holly wore a glamorous black gown with a bejewelled waistline in 2011Credit: Getty - Contributor
 Holly added a touch of colour to her black dress in 2012 with red lippie
11
Holly added a touch of colour to her black dress in 2012 with red lippieCredit: Getty - Contributor

The following year, the TV favourite showcased her blossoming baby bump in another black dress, which featured a bejewelled silver waistband.

Holly stepped out in another LBD for the 2012 ceremony. This sophisticated gown featured thick shoulder straps and a V-cut neckline.

In 2013, Holly – you guessed it – opted for a black floor-length frock with an asymmetric neckline. She added a touch of colour with a bright red lipstick and coordinating nails.

At the 2014 NTAs Holly rocked prom queen chic in a strapless silk dress, which featured a corset top and small train.

 Holly wore this dark and glamorous cap sleeved dress with asymmetric neckline in 2013
11
Holly wore this dark and glamorous cap sleeved dress with asymmetric neckline in 2013Credit: Getty - Contributor
 A strapless, plunging gown was the order of the day in 2014
11
A strapless, plunging gown was the order of the day in 2014Credit: Getty - Contributor

Holly missed the 2015 bash - watching it at home alongside her young son Chester – but was back with a bang in 2016.

Holly ditched the boring black gowns in favour of a stunning Suzanne Neville white number.

The gorgeous gown featured a halter-neck top, figure-flattering waistband and elegant train.

In 2016, Holly experimented with colour by wowing in a bubblegum pink long-sleeved gown by Samuel Dougal. She accessorised it with dazzling gems by Stephen Webster.

 Holly wowed in a white Suzanne Neville halter-neck gown in 2016
11
Holly wowed in a white Suzanne Neville halter-neck gown in 2016Credit: Getty - Contributor
 Holly looked pretty in pink at last year's award do
11
Holly looked pretty in pink at last year's award doCredit: PA

Holly, who is known for her glamorous and feminine dress sense often works with celebrity stylist Angie Smith.

Her signature hairstyle is perfectly polished waves worn loosely around her shoulders and she favours a natural but glam beauty look, with defined eyes and rosy lips.

This Morning fans often go crazy for copycat styles of what Holly has worn – and snap up her high street staples.

Back in May, a £39.50 striped M&S frock almost completely sold out after Holly’s fans were left chomping at the bit to get their hands on one.

 Holly Willoughby and Phillip Schofield won the Daytime Award for This Morning
11
Holly Willoughby and Phillip Schofield won the Daytime Award for This MorningCredit: ITV
 Holly fixed her gown as she got into a cab
11
Holly fixed her gown as she got into a cabCredit: MagicmomentsUK
 Holly looked all partied out as she left the NTAs
11
Holly looked all partied out as she left the NTAsCredit: MagicmomentsUK

While, in December, Holly sent viewers into a tizz with a £29.99 New Look dress that fans were left desperate to buy.

And it isn’t just Holly’s clothes that style stalkers are after.

Ciate’s £19.50 Wonderwand Mascara sold out after Hollys make-up artist shared a snap of the star wearing the product – and it’s still unavailable on the brand’s website.

​National Television Award winners This Morning leave viewers confused ​as Holly and Phil are absent and they play bars and tone at the top of the programme