Shopper slams Primark after discovering three pairs of ‘size 14’ jeans that are completely different sizes
Shopper Danu said the seemingly 'off' sizing could have a huge impact on those with body confidence issues
A SHOPPER has slammed Primark after she claims she discovered three pairs of jeans labelled as a size 14 were completely different sizes.
Danu Deva Clyne, 26, was shopping in the Manchester city centre branch when she spotted the irregular sizes, after noticing that the original 14 she picked up looked tiny compared to what she usually wears.
Danu, from Blackley, Greater Manchester, believes that the seemingly rogue sizing could have caused huge body confidence issues if a woman was to pick up her usual size and not be able to fit into it.
Primark have said that they are investigating the complaint.
Danu added: "There is enough pressure on women to look like the celebrities they see on social media.
"Having sizes that differ from store to store is bad enough but it's really bad when it is in the same store with the same product.
"If someone had just picked them up without checking and then tried them on thinking they were the normal size it could set off a lot of body confidence issues.
"It would make people question why they can't fit into their normal size and make them think they need to lose weight to fit- despite the sizing not being right.
"Not being able to fit into your normal everyday size makes you think you have put on weight and women don’t need the added pressure.
"Luckily I'm quite confident in myself but I know that there are people out there who are really self-conscious.
"I noticed they were different after I picked a pair of 14 jeans and thought that they didn’t look like a 14.
"I thought I was going to have to get a 16 instead but when I picked that size up they were about three times the size of the 14 I had in my hands.
"I picked up another pair of size 14s and noticed they weren't the same size. They were completely different.
"Some of the 14s were the same size as the 12s. I had to hold them all up in front of me and compare them and there was a good few inches difference, I couldn’t believe it."
After noticing the difference, Danu wants to encourage shops to have standard sizing to stop women feeling bad about themselves.
She added: "I think there should be standard sizing across all retailers.
“I think the difference in sizing can make women feel really bad about themselves.
"A lot of women are conscious and plenty have those sizes in their head that they don’t want to have to buy.
"No matter what size you are it can really bother you, even my friends who are really slim are conscious of how they look.
"Hopefully all stores will offer the same measurements for each sizing and make it more standardised."
A Primark spokesperson said: "Consistency of fit is extremely important to Primark. Our products are designed in line with Size UK Data measurements and we run a robust quality assurance process which reviews the fit and fabric suitability of garments at least twice before production starts.
"We aim to deliver the highest standards across all our products and are looking into this complaint."
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Previously, we reported on the New Look shopper who shared a snap of three size 12 jeans in the same style… but they were completely different sizes.
And our model tried six pairs of size 14 jeans… but only one pair was a good fit.