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Brit women spend more on foundation than any other make-up… here’s how to get the best for less

Avon recently discovered that women spend more on their foundation than on any other product in their make-up bag.

FOUNDATION is the key to a flawless base - with everything from cream, powder, gel and liquid formulas on the market. 

So it's no wonder that, according to recent research by Avon carried out as part of their Smarter Beauty Campaign, shows women spend more on it than on ANY other product in their beauty regime.

Avon have found that women spend most of their beauty cash on foundation
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Avon have found that women spend most of their beauty cash on foundationCredit: Getty - Contributor

Avon launched the campaign back in February to raise awareness of the amount of cash women spend on beauty products after finding that an incredible 26% of us would rather cancel our gym memberships than give up our beauty budgets.

The launch of the , £8, followed shortly after, with the formula promising to be no different to that of Clinique's classic lipstick - but for a third of the price.

Following on with their quest to encourage women to save money, they've also recently released the , £8.50, that claims to have stopped eyelash extension addicts in their tracks.

  • mark. Big & Extreme Mascara, £8.50, from Avon -
The Big & Extreme mascara gives a false-lash effect
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The Big &; Extreme mascara gives a false-lash effectCredit: Avon

If you're into perfecting an airbrushed look, you'll know that it's not just your foundation that'll do the trick... skincare and concealer do just as much of the work.

But instead of investing in these items separately, we've found the best base buys that'll get two jobs done in one - so you can cut down on concealer and forget fiddling with serums...

  • The Ordinary Serum Foundation, £5.70, from Cult Beauty -

 

The Ordinary Serum Foundation doubles up as skincare AND foundation in one as it acts as a serum and full coverage base. It's also available in an incredible 21 shades.
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The Ordinary Serum Foundation doubles up as skincare AND foundation in one as it acts as a serum and full coverage base. It's also available in an incredible 21 shades.Credit: The Ordinary
  • Milani Conceal + Perfect 2 in 1 Foundation and Concealer, £13, from Beauty Bay -
Milani Conceal + Perfect 2-in-1 Foundation & Concealer doubles up as cover-up and foundation. Simply build it up and blend in to areas that need fuller coverage.
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Milani Conceal + Perfect 2-in-1 Foundation & Concealer doubles up as cover-up and foundation. Simply build it up and blend in to areas that need fuller coverage.
  • e.l.f. Acne Fighting Foundation, £7.50, from e.l.f. -
e.l.f's Full Coverage Acne Fighting Foundation fights blemishes with its witch hazel, tea-tree and salicylic acid ingredients.
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e.l.f's Full Coverage Acne Fighting Foundation fights blemishes with its witch hazel, tea-tree and salicylic acid ingredients.Credit: e.l.f
  • IT Cosmetics Your Skin But Better CC+ Color Correcting Full Coverage Cream, £30, from Selfridges -
IT Cosmetics Your Skin But Better CC Cream acts as a full coverage foundation, hydrating serum and SPF50 in one hit.
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IT Cosmetics Your Skin But Better CC Cream acts as a full coverage foundation, hydrating serum and SPF50 in one hit.Credit: IT Cosmetics
  • Stila Stay All Day Foundation & Concealer, £29.50, from Stila -

 

Stila Stay All Day Foundation and Concealer is a super long-wearing foundation formula with a handy pot on it's lid for touch-ups on the go.
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Stila Stay All Day Foundation and Concealer is a super long-wearing foundation formula with a handy pot on it's lid for touch-ups on the go.Credit: Stila
  • bareMinerals bareSkin Pure Brightening Serum Foundation, £28, from bareMinerals -
bareMinerals bareSkin Pure Brightening Serum Foundation gives a light coverage and it's silky serum formula has been proven to improve skin's brightness and texture.
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bareMinerals bareSkin Pure Brightening Serum Foundation gives a light coverage and it's silky serum formula has been proven to improve skin's brightness and texture.Credit: bareMinerals

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