Brit women spend more on foundation than any other make-up… here’s how to get the best for less

FOUNDATION is the key to a flawless base – with everything from cream, powder, gel and liquid formulas on the market. 

So it’s no wonder that, according to recent research by Avon carried out as part of their Smarter Beauty Campaign, shows women spend more on it than on ANY other product in their beauty regime.

Avon launched the campaign back in February to raise awareness of the amount of cash women spend on beauty products after finding that an incredible 26% of us would rather cancel our gym memberships than give up our beauty budgets.

The launch of the , £8, followed shortly after, with the formula promising to be no different to that of Clinique’s classic lipstick – but for a third of the price.

Following on with their quest to encourage women to save money, they’ve also recently released the , £8.50, that claims to have stopped eyelash extension addicts in their tracks.

• mark. Big & Extreme Mascara, £8.50, from Avon –

If you’re into perfecting an airbrushed look, you’ll know that it’s not just your foundation that’ll do the trick… skincare and concealer do just as much of the work.

But instead of investing in these items separately, we’ve found the best base buys that’ll get two jobs done in one – so you can cut down on concealer and forget fiddling with serums…

• The Ordinary Serum Foundation, £5.70, from Cult Beauty –

• Milani Conceal + Perfect 2 in 1 Foundation and Concealer, £13, from Beauty Bay –

• e.l.f. Acne Fighting Foundation, £7.50, from e.l.f. –

• IT Cosmetics Your Skin But Better CC+ Color Correcting Full Coverage Cream, £30, from Selfridges –

• Stila Stay All Day Foundation & Concealer, £29.50, from Stila –

• bareMinerals bareSkin Pure Brightening Serum Foundation, £28, from bareMinerals –

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