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Primark release dupe of Huda Beauty’s Mauve Obsessions eyeshadow palette – but it’s £22 cheaper

The high-street retailer unveiled the new beauty launch on its Instagram page yesterday

WANT to update your make-up bag for autumn but on a budget?

Primark has launched a new eyeshadow palette, featuring nine berry-inspired shades for just £3.

The high-street retailer unveiled the new beauty launch on its page yesterday.

The Berry Velvets compact is one of three new palettes and includes all the colours you need for a pink-hued smokey eye.

The Primark drop appears to have been inspired by Huda Beauty's latest launch – the Mauve Obsessions palette.

Priced at £25, the high-end shadows features nine shimmering metallics, deep plums and warm nudes.

 Huda Beauty's Mauve Obsessions palette features nine must-have shades
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Huda Beauty's Mauve Obsessions palette features nine must-have shadesCredit: Cult Beauty
  • Huda Beauty Mauve Obsessions Palette, £25 from Cult Beauty -

Fans called out the similarities between the two palettes on social media.

"At least we don't have to fork out Huda Beauty prices now," one commented, as another said: "It looks a lot like Huda Beauty!"

Another joked: "Huda Beauty who?!"

But this isn't the first time Primark has duped a designer brand.

Earlier this year, we revealed how the store has created £4 copies of three cult Urban Decay palettes.

And, Primark has launched a new £3 airbrush foundation… and beauty fans are obsessed.

Plus, Primark’s own-brand cosmetics are now cruelty free and animal-loving shoppers are chuffed.

Primark Insiders' secret tips on how to bag the best bargains