What is the Baby Shark song, how did the challenge start and is there a Nickelodeon cartoon?
IF you haven't been living under a rock for the past few months, then chances are you will have heard the Baby Shark Song.
If not, we do apologise for getting the most annoying song of the year stuck in your head. Here is the lowdown on the latest challenge.
What is the baby shark song?
The song simply started off as an innocent sing-along video on the Pingfong YouTube channel.
Pingfong have over 10 million subscribers and regularly post songs for children to sing along to, with colourful and interesting animations to help with education and speech development.
Although all of their videos perform well, none have gained vitality quite like , which now has a whopping 3.3 BILLION views.
It is also currently in 35th place in the list of most popular YouTube videos.
The video simply features a young boy and girl who sing along to a song about sharks.
They use simple hand movements and a lot of doo doo doo doo doo doos.
How did the challenge start?
The Kiki Challenge" gained traction back in December thanks to Drake's addictive song In My Feelings, where people get out of moving cars and dance whilst being filmed.
Volunteers from The Sandpiper Trust appeared on the programme on September 10 with Dr Rang saying the infuriatingly catchy tune was "absolutely the right rhythm" to perform CPR to because it was at 110bpm.
The previous week Holly and Phil opened the show with the catchy track and its accompanying dance moves.
The track, on the Pingfong YouTube channel, has been viewed more than 1.6billion times and has even entered the UK chart as young children go crazy for it.
Holly told viewers at home: “I’m sorry. I feel like apologising. Once you hear it you cannot get it out of your head.”
Why are experts warning against it?
There are fears the challenge could lead to accidents.
The Baby Shark song, being done with the In My Feelings/Kiki Challenge, has seen people jump out of moving cars to perform the children's song.
Jordan Foster, a cyber safety expert and child psychologist, warned that it could lead to serious consequences.
She told "It’s simply dangerous to be jumping out of your moving car to perform this dance.
“My main concern is parents are prioritising their audiences rather than their own safety.
“Parents need to stop thinking about getting more ‘likes’ and be good role models for their children.”