Holly Willoughby ditches affordable high-street labels for designer threads by Sandro and Whistles – as she prepares to launch lifestyle brand
HOLLY Willoughby has long been one of our biggest fashion inspirations.
But in recent months, the mum-of-three seems to have swapped her attainable high street wardrobe for a far more expensive look.
Earlier this year, Holly was regularly sporting pieces by retailers such as Topshop, Zara and Marks & Spencer.
While she does still include some of these brands in her daily #OOTD posts, they're often replaced by high-end designers.
Just yesterday, the 37-year-old wore a £114 denim Reformation dress for a taping of Celebrity Juice.
And on Monday, she presented This Morning in a £280 mini by Parisian label Sandro.
This is in stark contrast to the Very dress she chose for an episode of This Morning back in April, which cost just £38.
A trousers and jumper combination she donned in May set her back a very reasonable £76.
"Holly has always thrown in the odd mid to higher-end piece, but now it seems her daily wardrobe is a high street-free zone.
"For me this is a bit of a shame - I loved that she demonstrated how amazing our high street was.
"Of course, we all know Holly now earns an equal amount to co-host Phillip Schofield, and has designers chomping at the bit to dress her; it’s hardly surprising she is embracing high end styling."
It's been suggested that Holly's decision to embrace high end fashion is down to the upcoming launch of her lifestyle brand Truly.
The brand is set to encompass six categories - home, fashion, baby, wellness, living and travel.
Truly's website explains: "It’s about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier."
Lucas adds: "Her new found styling direction may partly be due to her lifestyle brand launch.
"This is high end and it could be a simple case of her wanting to practice what you preach."
For the sake of our bank balances, let's hope she can find a happy medium.
In more fashion news, Topshop has just brought out Holly Willoughby’s dress in a THIRD colour... and it’s already sold out.
Kylie Jenner’s Adidas trainers are finally here - but they don’t come cheap.
And Michelle Keegan’s £45 sell-out denim bodycon dress is back in stock… and is also in black.