This little-known mascara is getting rave reviews online… and apparently Kim Kardashian’s a fan
WE'RE always on the look out for a new mascara, especially when it comes with a top notch celeb endorsement.
You may not have heard of Kevyn Aucoin, but his Volume Mascara is proving extremely popular with beauty fans.
- Kevyn Aucoin The Volume Mascara (5g), £22.50 from Cult Beauty -
The luxury brand was founded by its namesake - an American make-up artist, photographer and author - in 2001.
Despite Aucoin's death less than a year later, Kevyn Aucoin Beauty continued to go from strength to strength.
Its Volume Mascara now has more than 800 glowing reviews from beauty fans online, reports .
The volumising formula uses advanced technology from Japan to thicken and curl lashes without clumping or smudging, ensuring it stays put all day.
It comes with a slim, straight wand designed to separate and define the lashes from within the lash base.
Its glossy formula is loved by celebs like Kim Kardashian, who used it during an "at home beauty regime" video for her app last year.
At £22, it's not cheap, but it sounds like it could be worth the investment.
One reviewer called it "one of the best mascaras I have ever tried", adding: "Definitely worth the price. Applies easily without the dreaded clumps, which makes lashes look naturally long and dark and holds for a really long time."
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Another raved: "It does not smudge, it doesn't irritate my sensitive eyes, it's very easy to remove (with warm water), it can be applied as natural as you wish or slightly dramatic (no full drama and doll eyelashes though). Perfection."
This will certainly be making its way onto our Christmas list - don't tell us you haven't started yours yet...
We previously tried and tested the best affordable and luxury mascaras out there for volume, length and curl.