Mrs-Hinch favourite The Pink Stuff is now back in stock at B&M for only 89p
The Pink Stuff is so popular it can sell for more than five times its original price
CLEANING addicts are rushing to B&M after the store announced it had restocked Mrs Hinch's favourite cleaning product The Pink Stuff.
The Essex-based cleaning sensation, otherwise known as Sophie Hinchliffe, champions the product and it lives in her 'Narnia' cupboard.
Its popularity has seen it fly off the shelves as her fans, who call themselves the Hinch Army, rush to snap it up - with claims some people stockpile it.
As a result it's often out of stock, or sold online for more than five times the original price, with selling pots for as much as £4.79.
Which is why cleaning fans are rejoicing after B&M posted a photo to its page, confirming tubs are on the shelves.
They wrote: "We've got the stuff you need.... the sought after #PinkStuff is in stores right now for a brilliant price! Only 89p."
The post has racked up thousands of likes and hundreds of comments, with many shoppers commenting how hard it is to get their hands on the stuff.
In response, B&M added: "Since it's in such high demand it does leave shelves quickly!
"We're always trying to get more into stores though, so please rest assured we do know how many people want to get their hands on it!"
People are planning trips to the homeware store to try a nab a pot, with one person commenting: "Oh I so want some of this, will have to take a wee trip to B&M."
Someone else wrote: "I've managed to get some... I'm saving it for the new house!"
A third said: "I know where I'm going tomorrow."
Somebody else commented: "People bulk buy it, that's why. They should have a 2 max rule.
"Never seen anyone just buy one or two, they always go stupid mad!"
Meanwhile this person admitted: "I'm gonna stock up!!"
MOST READ IN FABULOUS
If you're a superfan you can now buy Mrs Hinch-inspired 'I love Zoflora' mugs.
Love Mrs Hinch? Here are ALL the products she has in her 'Narnia' cupboards.
But some mums claim Mrs Hinch is making them feel depressed about their own homes.