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A PHOTO editing app that’s designed to make people look slimmer in snaps has people concerned that it will fuel catfishing.

Photolift is a face & body editor app designed by Mimoza Bilgi Teknolojileri Limited Sirketi.

It allows the user to “recreate themselves or anybody they like” with various in-app functions, one of which is a “reshaping tool.”

The “reshape” feature appears to be aimed at women allow you to shrink down your waist, and even enlarge your breasts with just a few quick clicks of a button.

The website claims it is an “excellent tool for editing your photos for your instagram, facebook profile or posts for many other social media platforms.”

A video of the app’s extraordinary capabilities has been doing the rounds on Twitter, with many concerned it could fuel catfishing.

Demo video shows how Photolift app can make you look much slimmer in selfies

Twitter user posted the app’s advert writing “This is terrifying my god.”

The video shows selfies of girls being slimed down with just one quick swipe.

Her tweet has since gone viral amassing more than 5,000 likes and 2,000 retweets from her equally astounded followers.

Since her  tweet, other users have responded with their own criticism of the app - with some claiming it could fuel catfishing - the practice of creating a fake identity on a social network account, usually targeting a specific victim for deception.

 Many argued that the app makes catfishing easier
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Many argued that the app makes catfishing easierCredit: Jam Press
 Others have criticised the app and encouraged others to embrace their bodies
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Others have criticised the app and encouraged others to embrace their bodiesCredit: Jam Press

WHAT IS CATFISHING?

'Catfishing' is when someone creates fake profiles on social media sites to trick people into thinking they are somebody else.

It is most common on social media and dating apps like Tinder.

They make up life stories and use photographs of unsuspecting victims to create fake identities. Catfishers add life experiences, jobs, friends and photographs to the fake accounts.

The term was first used in the 2010 documentary 'Catfish' - in which Nev Schulman discovered the gorgeous woman he fell in love with online was a middle-aged, married mum.

@mayaMOMENTS posted saying ‘Omg. This app is crazzzyyyy. Catfishing gone be tooo easy now’.

@Crazy_short commented “I went to download it to see if it was legit & I’m terrified.

“This app is shameful, and it should never be this serious. Love your body, in whatever shape, size, or shade it comes in.”

However, a few admitted that while the app may be controversial they still plan to use it themselves.

“I need” one wrote with another adding “I may actually use this on myself.”


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Attesting that the app works another said “I had to try it to see if it actually worked and I literally would never use it but s*** works if you’re into that.”

In other news we told you how a hairdresser was "catfished" by a Tinder date when she turned up to meet him and found four men waiting for her in a car park.

Meanwhile this mum was impressed by a lad’s home on Tinder, until realising it was just Ikea.

And single women have shared their brutally honest and hilarious Tinder profiles.

‘Spiteful’ Tinder reject tells ‘Hungry Hippo’ girl he hopes she’s run over in merciless fat-shaming rant