Ever wondered why the McDonald’s sign is red and yellow? The reason why might surprise you
THEIR golden arches are famous around the world, but have you ever wondered why the McDonald's sign is red and yellow?
You may have noticed that many fast food restaurants, such as Burger King and KFC, also traditionally use the two colours in their signage.
Apparently this is because of the psychological effect the two shades are believed to have on customers.
According to , a leading international authority in the field of applied colour psychology, the combination of colours have a powerful impact.
She explained: "Red triggers stimulation, appetite, hunger; it attracts attention.
"Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it’s about speed, quickness. In, eat and out again."
Karen also pointed out that yellow is the most visible colour in daylight, which is why those golden arches catch your eye even when you're a fair distance away.
She added: "The language of colour is communicated quicker to the brain than words or shapes - as they work directly on our feelings and emotions."
Many McDonald's restaurants have recently refurbished their stores to include more of the colour green, especially within the shop frontage.
According to Karen, the intention is to create a very different dining experience.
"Green elicits the feelings of nature; natural and environmentally friendly," she said.
"It’s no longer about rushing in for a quick bite to eat. You can relax, get comfortable, linger over a coffee."
The Sun Online has reached out to McDonald's for comment.
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