Blokes buying Viagra using instalments allowing them to spread cost of pricey blue pill

HARD-UP blokes are buying Viagra on instalments.

Boots is letting them spread the £34.99 cost of a pack of eight of the blue pills.

Skint fellas ordering the erectile dysfunction treatment online can now pay for it in three monthly instalments of £11.66.

One customer joked it was a “cost of loving crisis”.

About four million men in Britain use the pills to help with erection problems or simply to boost their performance in the bedroom.

Boots was one of the first pharmacists to sell the drug over the counter without the need for a prescription in 2018.

Its instalment option is the latest example of how those struggling with rising prices can turn to buy-now-pay-later options.

But the easy credit for everything from clothes on the web to takeaway meals has been blamed for plunging young people into debt.

It also comes after romeos were hit with a nine per cent price rise for condoms.

Durex maker Reckitt Benckiser warned earlier this year that mounting production costs would see prices rise across its range.