POOR incontinence care is making the NHS leak more than half a billion pounds a year, according to a report.
There are currently 164,833 people in residential care and nursing homes who experience difficulty with bladder or bowel control.
An eight-week trial carried out at two care homes in Lincolnshire showed using cheap, ill-fitting pads and protection costs an extra £8.65 per resident per day.
Using better pads could save the health service £520million over a year, according to a study by hygiene and health company Essity in partnership with the NHS.
Gareth Lucy, spokesman for hygeine product company Essity, said: "There is no such thing as one size fits all when it comes to incontinence care.
"We are appealing to the government to look beyond simply the cost per unit of the products they procure for the NHS, and instead look at the specific needs of the patient first and consider the total cost of their care.
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"Choosing the cheapest incontinence product might seem like a cost saving, but it's a false economy.
"A lower quality incontinence product is more likely to leak, needs changing more often, and therefore increases the use of related products such as latex gloves, aprons, wipes, and the cost of cleaning bed linen and clothing.
"In addition, more regular changing and cleaning requires time for healthcare professionals and impacts the dignity for the patient."
Around 430,000 Brits live in care homes, with 365,000 in residential setting and 65,000 in nursing homes.
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The study found the average patient wearing the current product offering was likely to experience up to 2.5 leaks a day, needing staff time to change, and required six pads per day — a total cost of £15.33.
By comparison, just four of the more expensive pads were needed and residents using them only had an average of 0.5 leaks per day, at a cost of £6.68.
It also recorded a 75 per cent reduction in leakages requiring bedding or clothing to be washed, and an 18 per cent increase in patients being able to self-toilet.
Essity is now calling for the government to conduct an urgent review of continence care procurement practices in the NHS.
It wants to work with the NHS and industry partners to support the implementation of value-based procurement.
The approach would take the total cost of care into consideration and puts the benefit to the patient first, rather than simply procuring based on the cost per product.
In addition, Essity surveyed 500 medical professionals who look after incontinence patients, which revealed 67 per cent find it particularly difficult that the person they care for might be deeply distressed or ashamed of their situation.
While 71 per cent admit they are sometimes supporting patients who might be able to be independent, were the quality and fit of their pads or pants better.
And 78 per cent can find themselves treating patients who would self-manage better with more education and information.
Six in 10 (59 per cent) have frustrations with the procurement of incontinence pads via the NHS, with poor fit being the main concern (62 per cent), while 37 per cent said they're not always fit for purpose.
These nursing professionals want the determining factors for the procurement of products to be addressed - with 67 per cent saying the extent of the incontinence needs to be the number one consideration.
This should be followed by the patient's physical (62 per cent) and mental (49 per cent) health.
Other factors used to work out what products are used to treat a patient with incontinence would ideally be whether carers are needed to assist with a change (45 per cent), the patient's dexterity (35 per cent) and gender (31 per cent).
A second study carried by OnePoll of 1,000 adults with relatives in a care home or hospital setting showed just under half said their relative is incontinent.
For those affected, 45 per cent need medical assistance from a professional or carer to manage their incontinence for them, and this can be anything up to five times a day.
More than nine in 10 relatives with incontinence wear some kind of protection, but problems cited include comfort (42 per cent), the fact it needs changing so regularly (42 per cent) and leaks (41 per cent).
This led to 45 per cent of those questioned feeling their relative has a poor quality of life as a result, and 42 per cent feel anxious about their overall wellbeing.
Independent dementia nurse consultant Zena Aldridge, 51, from Norwich, regularly supports people living with dementia and their family carers who are affected by incontinence.
She said: "The NHS and social care tend to adopt a pad culture approach, this means some other strategies that help promote continence aren't offered.
"Assessments need to be offered to highlight effective strategies for managing or reducing incontinence.
"People with dementia need a full assessment to see which product might be most appropriate for them.
"For a lot of people there's this pad culture, where incontinence is seen as a symptom of dementia rather than looking for underlying problems that might be contributing to it.
"Containment appears to be the priority. For me there's a balance between maintaining independence, autonomy and dignity."
Tracy Evans, clinical team leader for the Continence Service, Southern Health NHS Foundation Trust, said: "Provision of products without assessments could result in patient harm.
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"Without clinical influence in tendering, the focus becomes on cost per product rather than quality and patients' needs.
"In some areas of procurement, there is a belief that clinical input is not required when selecting products."