Woman shopping half NAKED in IKEA sends social media into meltdown
Many questioned whether the shopper brazenly baring her bottom to all was a publicity stunt by the furniture store
A WOMAN caught on camera shopping half naked in IKEA has sent social media into meltdown.
The brazen brunette, who flashed her bottom to fellow shoppers in a Chinese branch of the furniture giant, seems unperturbed as she browses the store.
Wearing a short grey mini dress, the young woman appears to have forgotten to put a pair of knickers on for her trip to the shop near Siyuan Bridge in Beijing, China.
Her bare bum is captured on camera as she cruises down an escalator and provocatively leans on her trolley while perusing the bed section.
The shocking snaps were captured by a stunned male shopper, who posted them on the Chinese social network Weibo, where they quickly went viral and attracted varied reactions.
Several were outraged by her cheeky antics, with some suggesting IKEA had staged them in a wild publicity stunt, according to .
IKEA denied this, releasing which claimed: "There is speculation about the behaviour of IKEA as it opens up new stores.
"IKEA strongly denies this speculation."
The company reiterated that it had reported the matter to the relevant authorities.
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Beijing police reportedly tracked down the uploader of the racy pics, instructing them to delete the "disturbing" images immediately.
One outraged Weibo user wrote: "I just don't understand why such a young woman like her would do something so outrageous like this. Doesn't she have any self-respect?"
Another was dubious about IKEA's response, writing: "I don't believe IKEA's statement. First, if IKEA didn't deliberately set up the whole scene, why would such a huge shopping mall like IKEA have no one inside. Second, there was no view from the front of the woman. Who wouldn't want to see her face after seeing her ass?"
But many people saw the funny side.
One user joked: "I finally know why people in Beijing love shopping in IKEA."
Another added: "Perhaps the woman just forgot to wear her panties."
The identity of the bare-bottomed woman remains a mystery.